Ruchi Soni

I've grown marketplace and FMCG accounts at Swiggy and Britannia Industries, combining sales execution, trade marketing, and partner management. At Swiggy, I managed 150+ premium and standalone franchisee accounts with ₹86 MN monthly turnover and delivered 20% YoY sell-in growth.

I drove over 191% growth in up-sell commissions, managed 136+ restaurant IDs, and planned digital marketing activity across banner advertising, CPC campaigns, and discount spends. I also delivered the highest performance for Buy 1 Get 1 offers and customised food promotions during Swiggy's Republic Day campaign.

At Britannia, I managed distributor and franchisee accounts, supported secondary sales and trade initiatives, and strengthened relationships with retail partners. I ranked #1 in the South 1 region in Q3 FY2023, achieving 119% of the Key Account Must-Sell Penetration Brands target.

I'm currently leading recruitment, employee relations, performance management, and HR process optimisation at Indira Institute of Aircraft Engineering. My marketing foundation also includes brand strategy, customer perception analysis, annual marketing budgeting, social media research, and rebranding work with Go First Airlines.