At NPST, I owned the roadmap for a UPI rewarding system and shipped 20+ features, including rewards for new payment types and a primary-secondary campaign creation process. These changes drove a 2% increase in engagement within two months.
I also led merchant incentive planning for Tier-2 and Tier-3 city acquisition and worked with UI/UX and engineering on UPI in-app enhancements. My research included identifying user pain points for a UPI chat interface and gathering launch requirements for a transit card initiative.
