Rozita Jaafar Sekdek
@rozita
Experienced bilingual writer, editor and translator in travel and tourism.
What I'm looking for
I am a bilingual writer, editor and translator with 18 years' experience, focused on travel and tourism and fluent in both Malay and English. I combine strong attention to detail with creativity and a proven record of producing and managing high-quality content across print, web and app platforms.
At Cookpad I served as Global Community Manager, leading Malaysian-market initiatives, managing the local community, optimizing in-app search, and providing Malay<>English translations while coordinating with Product and Marketing to support global campaigns and launches.
As a freelance writer, editor and translator I have developed guidebooks, annual reports and campaign content, worked on documentary and film projects, and contributed to major tourism collateral. I hold a BA (Hons) in Leisure & Tourism Management from the University of North London and deliver reliable, well-organized work independently or within cross-functional teams.
Experience
Work history, roles, and key accomplishments
Writer, Editor & Translator
Freelance
Oct 2009 - Present (16 years 5 months)
Delivered copywriting, editing and Malay/English translation services across tourism, film and sustainability projects, including guidebooks, annual reports and campaign materials since 2009.
Global Community Manager
Cookpad
Feb 2019 - Feb 2026 (7 years)
Managed Cookpad's community operations and growth initiatives, led Cookpad Malaysia (Jul 2023–Feb 2026), set KPIs and improved user support while optimizing in-app search and delivering Malay translations for product and marketing campaigns.
Writer
Tourism Malaysia
Oct 2009 - Oct 2015 (6 years)
Conceptualised and produced content for Tourism Malaysia publications, including the Malaysia Travel Guide, and managed copywriting, editing and proofreading of promotional materials, improving publication quality and consistency.
Content Writer
AsiaWebDirect
Jul 2008 - Aug 2009 (1 year 1 month)
Researched and wrote web content for Malaysian portals, producing destination, hotel and attraction reviews to enhance site engagement and accuracy.
Marketing & Communications Executive
HolidayCity
Dec 2005 - Jun 2008 (2 years 6 months)
Managed web content for HolidayCity's travel portal and produced the company's monthly internal newsletter, improving internal communications and consumer-facing content.
Retail Executive
MPH Bookstores
May 2003 - Sep 2005 (2 years 4 months)
Held keyholder and department head roles managing shifts, inventory, sales reporting and in-store events, improving store operations and customer service.
Bookseller
Waterstones
Oct 2000 - Nov 2002 (2 years 1 month)
Managed stock and led the Children and Art sections at Waterstone's Oxford Street, handling merchandising, customer service and cashiering duties.
Customer Service Representative
Blockbuster
Aug 1999 - Oct 2000 (1 year 2 months)
Operated shifts, processed stock and managed customer transactions at Blockbuster Holloway Road, maintaining inventory accuracy and service standards.
Education
Degrees, certifications, and relevant coursework
University of North London
Bachelor of Arts (Hons), Leisure & Tourism Management
1995 - 1998
Bachelor of Arts (Hons) in Leisure & Tourism Management completed between 1995 and 1998.
Availability
Location
Authorized to work in
Social media
Job categories
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