Rowan Abdelmeguid
@rowanabdelmeguid
Digital Project Manager delivering high-impact campaigns with analytics-driven execution.
What I'm looking for
I’m a Digital Project Manager who leads end-to-end creative production and campaign execution, turning briefs into final assets with speed, quality, and stakeholder alignment. I thrive in high-volume pipelines and cross-functional teams, especially when timelines, budgets, and approvals all need to land perfectly.
In my contract roles, I’ve owned full production execution—from partner selection and trafficking to kickoffs, timelines, budgets, and final asset approval. I’ve led 20+ simultaneous projects spanning video, motion, localization, recuts, edits, and AR lenses, and scaled operations during a 50%+ increase in project volume while cutting turnaround times by 15%.
I pair project management with analytics and reporting to improve outcomes, conducting performance and sentiment analysis and translating data into actionable insights. I’ve delivered integrated marketing campaigns across multiple markets, aligning creative strategy with client objectives while driving engagement growth (including a reported 10% uplift in viewership and engagement).
Earlier in my career, I built editorial and communications muscle—pitching and writing weekly digests, coordinating regional trends research, curating content for major channels, and developing internal communication campaigns. I bring strong copywriting, content curation, and production operations discipline, backed by a solid foundation in mass communications and digital marketing.
Experience
Work history, roles, and key accomplishments
Led 20+ simultaneous production projects (video, motion, localization, recuts, edits, and AR lenses) from brief to final delivery. Owned end-to-end execution including partner selection, trafficking, kickoffs, timelines, budgets, stakeholder alignment, and final asset approvals, scaling operations during a 50%+ volume increase and reducing turnaround times by 15%.
Account Executive
Saatchi & Saatchi
Feb 2025 - Jun 2025 (4 months)
Managed end-to-end delivery of 10+ integrated marketing campaigns for brands including Cadillac and ACDelco, overseeing briefs, asset production, approvals, and post-production. Coordinated cross-functional teams and developed campaign briefs and content strategies, increasing viewership and engagement by 10% while translating performance and sentiment analysis into actionable insights.
Education
Degrees, certifications, and relevant coursework
Liverpool John Moores University
Master of Mass Communications, Mass Communications
2022 -
Grade: 2:1
Completed a Master of Mass Communications (2:1). Dissertation topic: Gen Z, War, and the Public Sphere—Use of TikTok during the Russian-Ukrainian War.
Alexandria University
Computer Engineering, Computer Engineering
2017 -
Grade: 2:1
Completed a Computer Engineering degree (2:1) at Alexandria University.
Availability
Location
Authorized to work in
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