Rosita Mbanjwa

Responsible for strategizing, executing, and optimizing digital out-of-home campaigns using programmatic platforms. Collaborating with publishers to secure high-value inventory and maximize ROI through data-driven audience segmentation.

Currently managing programmatic campaigns across platforms like DV360, focusing on delivering high-impact results. Analyzing key metrics to optimize campaign strategies and performance while recommending media strategies based on insights.

Strategized and executed digital out-of-home campaigns across premium inventory, collaborating with publishers and SSPs to negotiate CPMs and improve location-based targeting and ROI.

Manage programmatic campaigns across DV360 and other platforms, optimizing CPM, CTR and engagement to improve campaign performance and provide actionable media insights.

Volunteered in the Obstetrics and Gynecology Department, assisting healthcare professionals and gaining valuable experience in a clinical environment.

Engaged in online short learning courses to broaden my knowledge in various fields, including African philosophy and AI research. This experience has enriched my understanding of cultural and technological dynamics.

Currently pursuing a BCom in Law, enhancing my knowledge in business and legal frameworks. This degree will further equip me with the skills necessary for a successful career in digital marketing and law.

Completed a certificate in Programmatic Digital Out of Home Specialist at iHub Africa in 2022.

Completed a Digital Marketing Certificate, focusing on strategies for online marketing and brand management. This program enhanced my skills in digital communication and marketing analytics.

Completed a Diploma in Law, focusing on legal principles and practices. Developed analytical skills and a strong understanding of the legal system, which has been beneficial in my career as a digital marketer.

Completed online short learning courses through the University of Johannesburg to gain skills in various subjects.