roshan singh

Provided administrative and operational support to the Ather Digital team, ensuring seamless execution of marketing campaigns. Led end-to-end planning and execution of television campaigns for the Ashirvaad portfolio (ITC) and analyzed campaign data to develop media strategies.

Extracted and managed data on channel ratings, reach, share, and media spends using YUMI (BARC), Mediascape, and Advanced Excel. Provided data to planning and strategy teams and prepared weekly/monthly reports for clients.

Worked on sales and branding initiatives for various products, organized and executed marketing campaigns, and maintained records of creative materials and campaign results.

Managed the Adidas e-commerce platform and app, conducted weekly report analysis, and created presentation decks. Contributed to optimizing marketing strategies.

Completed PGDM in Marketing & Advertising Communication from EMPI Business School, New Delhi in 2023.

Completed B.Sc from Guru Charan College, affiliated to Assam University, in 2019.

Completed a certification in Social Media Marketing from Udemy.

Completed a Diploma in Advanced Office Tools and Financial Accounting from Keerti Institute under Skill India.

Earned the Fundamentals of Digital Marketing certification from Google.

Earned the Google Display Ads certification.