Open to opportunities

Harshal Mali

@harshalmali

Message

Media planner and e-commerce marketer optimizing TV and digital campaigns for ROI.

India

Message

What I'm looking for

I am seeking roles combining TV media planning and e-commerce performance marketing where I can optimize budgets, drive measurable ROI, and grow within a collaborative team.

I am a media planning and e-commerce professional with hands-on experience building and optimizing TV and digital campaigns across Pharma, Mobile, and FMCG categories. I combine TV planning expertise using YUMI by BARC with e-commerce execution on Amazon and Flipkart to drive visibility and sales.

I have managed media and digital ad budgets, negotiated with vendors, and presented detailed media plans and performance reviews to senior stakeholders. My work emphasizes data-driven decision making, ROI optimization, and aligning genre- and market-wise investments to maximize brand impact.

Recognized as Star of the Month at GroupM in February 2024, I hold certifications in Digital Media Marketing, Google Ads Search, and Amazon Sponsored Ads, and I bring strong analytical skills in Excel alongside effective time management and teamwork.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce Executive

Current

GroupM

Feb 2024 - Present (1 year 8 months)

Led end-to-end e-commerce campaigns on Amazon and Flipkart, optimizing ad spend to improve product visibility and drive sales while delivering measurable ROI and regular performance reports.

Flipkart Ads Budget Management ROI Optimization Excel)A B Testing Excel

Executive Media Planning

GroupM Nexus

Jan 2023 - Feb 2024 (1 year 1 month)

Developed and executed TV media plans across Pharma, Mobile and FMCG, using YUMI by BARC to optimize genre- and market-wise investments and manage client budgets for improved brand reach.

Media Planning YUMI By BARC Media Vendor Negotiation Campaign Analysis ROI Optimization Presentation

Media Planning Intern

GroupM Nexus

Aug 2022 - Dec 2022 (4 months)

Supported media planning activities, learning Facebook Ads, Google Search, Display & Video 360 and TV planning with YUMI, and assisted in traditional media implementation and reporting.