Looking for a job

saif alam

@saifalam

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I build integrated marketing campaigns that grow brands, engagement, and revenue.

India

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What I'm looking for

I'm looking to build and execute integrated marketing campaigns across digital, media, trade, and on-ground channels, using analytics and client collaboration to strengthen brand visibility, engagement, and revenue.

I've executed integrated marketing and advertising campaigns at Radio Mirchi, spanning FM radio, digital media, ATL and BTL channels. I developed customized media solutions, coordinated clients and creative, media, production, and RJ teams, and delivered activations including Mango Fest, Traffic Ki Pathshala, Book Fest with Lulu India, Mirchi Excellence Awards, and Mirchi Khushi Ka Diya.

Previously at Berger Paints, I managed 60+ dealers and 300+ painters and achieved a ₹1 Crore sales target through trade marketing and channel engagement. At CertyBox, I drove 66M+ Instagram Reel views through trend-based content strategy and optimization.

Experience

Work history, roles, and key accomplishments

Account Manager : Marketing & Advertising

Radio Mirchi (The Times of India Group)

Dec 2024 - Jan 2026 (1 year 1 month)

Executed integrated marketing and advertising campaigns across FM radio, digital media, ATL & BTL channels, delivering brand awareness, consumer engagement and revenue growth. Generated revenue through radio advertising and integrated media solutions, identifying client requirements and developing customized campaign packages.

Integrated Marketing Digital Marketing Offline Marketing Radio Advertising ATL BTL Brand Activation Event Marketing Trade Marketing Content Marketing Media Planning Salesforce Excel MIS Reporting Social Media Marketing Instagram Facebook

Distribution Sales Officer : Trade Marketing

Berger Paints India Ltd

Jun 2024 - Dec 2024 (6 months)

Executed trade marketing, field marketing, dealer activation and local brand promotion across assigned territories. Managed 60+ dealers and 300+ painters, conducting product awareness, promotional activities and on-ground brand engagement programs.

Trade Marketing Field Marketing Dealer Activation Programs Brand Promotion Territory Planning Channel Engagement Promotional Campaigns Sales