Arka Pravo

Mitigated 10% of HNI portfolio risk by applying Behavioral Science, sensitivity analysis, and empathy mapping across 40+ client journeys. Optimized 20% more multi-channel marketing campaigns by leveraging A/B testing, NPS analysis, and SEM metrics to drive data-led budget allocation.

Constructed a market model using R and multivariate analysis to amplify audience targeting efficiency by ~60% across 15 states while optimizing A/B testing protocols to elevate campaign conversions by 25%. Extracted, cleaned, and queried 500GB+ of datasets using SQL to accelerate Tableau dashboard preparation by 30% and led 12+ executive presentations on sensitivity analysis to mitigate 10% of por

Conducted market research and concept testing to generate 600+ leads, achieving 90% conversions and 10% sales growth within two months. Formulated a relational lead-generation database to augment lead management by 40% while refining keyword targeting and ad copy to optimize campaign efficiency and CTR.

Earned the Google Advanced Data Analytics Professional Certificate.

Pursued a Postgraduate Diploma in Liberal Arts through the Young India Fellowship.

Completed the Excel to MySQL: Analytic Techniques for Business Specialization.

Completed a Master's degree in Behavioural Science and Economics, with rigorous training in R for data analysis and research methodologies.

Earned a Bachelor of Science in Psychology, applying statistical analysis using SPSS to evaluate psychological datasets during undergraduate research.