Rômulo Lolico

Partner with the founder on the Portuguese and Spanish go-to-market plan for a sports club SaaS in Spain, with competitor research. Run social media on Instagram, LinkedIn and X, publish the product's 62 help videos on YouTube, and set up a daily competitor radar delivered to Telegram.

Own the go-to-market for a native ad network on Telegram: negotiating with bot and channel owners, setting commercial terms and building supply before demand. Shipped a platform that automates native, banner, reward and broadcast ad formats.

Built and manage an audited network of 850+ crypto creators across LATAM, South Korea and the CIS, with on-chain attribution per creator, so KOL budgets can be measured, compared and repeated.

Designed and executed growth and community systems for Web3 products: user acquisition, retention and ecosystem expansion. Built go-to-market plans, incentive mechanics and automation flows that scaled communities from early stage to thousands of active members, with repeatable playbooks across DeFi, infrastructure and consumer crypto.

Supported multiple Web3 projects across DeFi, NFT, GameFi, and L1/L2 ecosystems as an execution partner, running day-to-day community operations and marketing coordination. Maintained community health by implementing moderation systems, escalation workflows, and community playbooks during high-volume periods.

Led community and ecosystem growth for the Layer 0 network as Chief Community Officer, owning community strategy, the operating model and execution frameworks. Designed and operated a tiered Ambassador Program with onboarding, performance criteria and an effectiveness-based reward model, and built scalable onboarding, retention and contributor-enablement systems across regions and channels.

Led community growth aligned with product milestones and ecosystem expansion, focused on engagement quality and long-term retention. Managed AMAs, community campaigns and KOL collaborations, set up onboarding frameworks, moderation systems and automation flows, and developed partnership proposals across the ecosystem.

Built BounceBit's Discord from zero and structured it as the project's primary community hub: onboarding, role segmentation and the engagement framework. Trained the internal team to run it independently, strengthening community cohesion and supporting its positioning as a launchpad reference for emerging projects.

MBA in Marketing Management and Growth Strategies at UNIFATEC, 2021 to 2025.

Lato sensu specialization in Neurolearning at Faculdade Unina, 2016 to 2019.

Licentiate degree in Pedagogy at Faculdade da Aldeia de Carapicuíba (CEALCA), 2012 to 2015.

Bachelor's degree in Philosophy at Universidade Metodista de São Paulo, 2008 to 2011.