Looking for a job

Nany Rabello

@nanyrabello

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Strategic marketing leader driving growth in gaming, Web3, and SaaS.

Brazil

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What I'm looking for

I seek a senior marketing role where I can lead cross-functional teams, drive data-informed growth, build communities, and deliver measurable acquisition and retention results in gaming, Web3, or SaaS.

I am a strategic, results-driven marketing leader with over 11 years of experience in digital marketing, community building, and brand strategy across gaming, Web3, and SaaS. I have built and led high-performing teams, designed go-to-market plans, and used data-driven insights to optimize multi-channel campaigns that increase brand awareness, user acquisition, and revenue.

My career highlights include leading global marketing and support initiatives, growing organic reach and sales through structured social strategies, and boosting partnerships and engagement through influencer and community programs. I prioritize cross-functional collaboration, measurable performance improvements, and sustainable customer retention to align marketing efforts with business objectives.

Experience

Work history, roles, and key accomplishments

Current

Head of Content

Current

Swarmio Media

Jul 2017 - Present (8 years 2 months)

I lead global content and marketing operations for Swarmio, a SaaS tech platfomr, managing a 10+ international team to drive SEO-led campaigns, esports activations, and community growth. Achieved 40% website conversion, tripled online sales, expanded gamer communities to 60K+, and executed high-impact events and telco partnerships worldwide.

Marketing Strategy Team Leadership Go To Market CRM Performance Marketing Community Management Analytics

Content Specialist

LOUD

Dec 2019 - Nov 2021 (1 year 11 months)

Developed and executed data-driven content strategies for LOUD, boosting esports audience engagement by 10% through SEO and trend-focused campaigns. Conducted research on gaming trends and influencers, aligned content with media and esports initiatives, and produced high-performing storytelling-driven content that drove brand reach and audience retention.

Content Creation Copywriting Social Media Influencer Marketing Esports Campaigns Research Community Engagement event support

Co-founder

Estudio Horus

Dec 2017 - Nov 2019 (1 year 11 months)

Founded and led the marketing and social department at Horus, a creative esports agency, managing a 10+ team. Drove integrated content, influencer, and community campaigns, boosting organic reach by 30%, aligning strategy with business goals, and using data-driven insights to optimize performance and engagement.