Open to opportunities

Rojin Farkish

@rojinfarkish

Message

I design AI-powered products and accessible digital experiences grounded in user research.

Canada

Message

What I'm looking for

I'm looking to design AI-powered and user-centered products where research, strategy, accessible design systems, and cross-functional collaboration can shape meaningful experiences.

At Moment Factory, I led research for Knowledge Factory, a RAG-powered knowledge-management initiative, defining critical workflows and knowledge gaps across 10+ departments. My research framework was adopted by leadership as the initiative’s foundation.

At Women IT Teleworkers, I redesigned a 70+ screen co-parenting platform into a streamlined, guided experience for separated parents. I shaped product strategy, interaction patterns, information architecture, responsive layouts, prototypes, and a scalable WCAG AA-compliant design system alongside PMs and engineers.

I also bring end-to-end UX/UI, brand, digital, exhibition, and product design experience from HA Real Estate and freelance work. I enjoy translating research and strategy into clear systems, useful products, and thoughtful visual experiences.

Experience

Work history, roles, and key accomplishments

UX Researcher

Moment Factory

Jan 2026 - Apr 2026 (3 months)

Led research strategy for the Knowledge Factory initiative, conducting task analysis, content inventory, and user interviews across departments. Synthesized findings into key insights and a knowledge framework adopted by leadership.

Task Analysis Content Inventories User Interviews Qualitative Research Thematic Analysis Taxonomy Design AI Integration Knowledge Management

Product Designer

Women IT Teleworkers (WITT)

Sep 2023 - Aug 2025 (1 year 11 months)

Redesigned onboarding and user flows for a co-parenting platform, reducing friction and improving usability. Led competitive analysis, built high-fidelity prototypes, and developed a scalable design system with WCAG AA compliance.

UX Design UI Design User Flows Onboarding Competitive Analysis Product Strategy Information Architecture Responsive Design Design Systems Agile Usability Testing

UX/UI Designer

HA Real Estate

Jan 2023 - Jun 2023 (5 months)

Led end-to-end UX/UI design for a real estate platform, focusing on information architecture and user flows. Introduced a property search and filtering system, designing wireframes and high-fidelity prototypes.

UX Design UI Design Information Architecture User Flows Wireframing Filtering

Multidisciplinary Designer

Freelance

Apr 2018 - Nov 2022 (4 years 7 months)

Designed brand and digital visual identities across web and digital touchpoints for various clients. Managed the full design lifecycle from concept to production-ready assets, collaborating directly with clients.