Philip Ledingham
@philipledingham
Product Designer turning data-heavy AI systems into usable interfaces and scalable design systems.
What I'm looking for
I’m a Product Designer who turns complex, data-heavy systems into interfaces people can actually use. As sole designer and co-founder of an AI-native SaaS platform, I built a design system from scratch and owned product design end-to-end across web and mobile, through to a $10M valuation.
I design for states and workflows—not just screens—so the experience stays coherent when outputs change live. I work directly with engineers, “no handoff wall,” shipping production-ready interfaces in Figma and AI-assisted dev tools, while structuring components for React parity.
My practice is grounded in systems thinking: I create scalable patterns, component libraries, and documented design-system extensions so teams can move faster without losing consistency. I also run usability testing on complex flows, translate backend logic/APIs and data models into coherent UX, and iterate to cut cognitive load across dashboards and multi-step workflows.
Experience
Work history, roles, and key accomplishments
UX Designer
Proxima HQ
Jan 2023 - Jan 2024 (1 year)
Embedded as a UX designer on a data-intensive real estate portal used by 1,200+ users across 14 cities, delivering responsive experiences across desktop, web, and mobile. Extended and documented the existing design system for new interaction patterns including 3D model integrations, and ran in-field usability sessions to reduce friction in property data workflows.
Product Designer
Aivy
Jan 2025 - Present (1 year 5 months)
Designed and built an AI-native product end-to-end in Figma and AI-assisted dev tools, creating a dynamic, genre-tailored questionnaire with real-time outputs. Solved progressive disclosure and state coherence for unpredictable AI responses, and built the funnel through a freemium paywall with tiered subscriptions and credits.
Education
Degrees, certifications, and relevant coursework
BrainStation
UX Design Diploma, UX Design
2022 -
Completed a UX Design Diploma at BrainStation in 2022, focused on UX design practices.
National Film School, IADT
Bachelor of Arts, Film Direction
2017 -
Completed a Bachelor of Arts in Film Direction in 2017 at the National Film School, IADT.
Griffith College
Bachelor of Law, Law
2012 -
Completed a Bachelor of Law at Griffith College in 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
philipledingham.comPortfolio
philipledingham.comJob categories
Skills
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