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Philip LedinghamPL
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Philip Ledingham

@philipledingham

Product Designer turning data-heavy AI systems into usable interfaces and scalable design systems.

Canada
Message

What I'm looking for

I’m looking for a team where I can own end-to-end product design for AI-native, data-heavy experiences—building design systems, iterating with engineers (no handoff wall), and shipping production-ready UI informed by real user testing.

I’m a Product Designer who turns complex, data-heavy systems into interfaces people can actually use. As sole designer and co-founder of an AI-native SaaS platform, I built a design system from scratch and owned product design end-to-end across web and mobile, through to a $10M valuation.

I design for states and workflows—not just screens—so the experience stays coherent when outputs change live. I work directly with engineers, “no handoff wall,” shipping production-ready interfaces in Figma and AI-assisted dev tools, while structuring components for React parity.

My practice is grounded in systems thinking: I create scalable patterns, component libraries, and documented design-system extensions so teams can move faster without losing consistency. I also run usability testing on complex flows, translate backend logic/APIs and data models into coherent UX, and iterate to cut cognitive load across dashboards and multi-step workflows.

Experience

Work history, roles, and key accomplishments

PH

UX Designer

Proxima HQ

Jan 2023 - Jan 2024 (1 year)

Embedded as a UX designer on a data-intensive real estate portal used by 1,200+ users across 14 cities, delivering responsive experiences across desktop, web, and mobile. Extended and documented the existing design system for new interaction patterns including 3D model integrations, and ran in-field usability sessions to reduce friction in property data workflows.

AI

Product Designer

Aivy

Jan 2025 - Present (1 year 5 months)

Designed and built an AI-native product end-to-end in Figma and AI-assisted dev tools, creating a dynamic, genre-tailored questionnaire with real-time outputs. Solved progressive disclosure and state coherence for unpredictable AI responses, and built the funnel through a freemium paywall with tiered subscriptions and credits.

Education

Degrees, certifications, and relevant coursework

BrainStation logoBR

BrainStation

UX Design Diploma, UX Design

2022 -

Completed a UX Design Diploma at BrainStation in 2022, focused on UX design practices.

National Film School, IADT logoNI

National Film School, IADT

Bachelor of Arts, Film Direction

2017 -

Completed a Bachelor of Arts in Film Direction in 2017 at the National Film School, IADT.

Griffith College logoGC

Griffith College

Bachelor of Law, Law

2012 -

Completed a Bachelor of Law at Griffith College in 2012.

Tech stack

Software and tools used professionally

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