Open to opportunities

rohan g

@rohang

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Data solutions analyst specializing in advertising analytics, reporting automation, and audience operationalization.

United States

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What I'm looking for

I seek a role where I can drive analytics-informed decisions, automate reporting, collaborate with cross-functional teams, and scale measurement for high-impact advertising campaigns.

I am a data solutions analyst with hands-on experience streamlining reporting metrics and methodologies across advanced advertising ecosystems, supporting multi-million dollar campaigns. At Paramount I developed reliable SQL-based reporting, troubleshooting tracking discrepancies to ensure accurate measurement and insights.

I have operationalized audiences for targeted buys across national linear and digital channels, built and maintained partner relationships with agencies and data providers, and created streamlined reporting methods that informed campaign structure and future strategy. My background includes roles in data research and analysis for retail forecasting and financial/marketing client support.

I hold a Master of Science in Business Data Analytics (in progress) and a Bachelor of Arts in Interdisciplinary Studies with focuses in Business Data Analytics and Communications. I prioritize clear, actionable analytics, automation of reporting, and collaborative relationships with stakeholders to drive measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Solutions Analyst

Current

Paramount

May 2023 - Present (2 years 4 months)

Streamlined and developed reporting metrics and methodologies for multi-million dollar campaigns across Paramount's advanced advertising ecosystem, improving reporting reliability and insight delivery.

SQL Python Microsoft Power BI Microsoft Excel Data Validation Stakeholder Management

Data Solutions Analyst

Paramount

Feb 2022 - May 2023 (1 year 3 months)

Operationalized audiences for targeted buys across national linear TV and Paramount digital channels and maintained relationships with ad agencies and data partners to support campaign delivery.

Microsoft Excel Power BI Jira Partner Management Reporting Data Integration

Data Research Analyst

Living Home

May 2021 - Jan 2022 (8 months)

Created and maintained data subsets of competitors and retail comps to support product assortment forecasting for a home textiles company.

Tableau Data Cleaning Competitor Analysis Forecasting SQL Data Visualization

Data Analyst

JS Today

Apr 2021 - Sep 2021 (5 months)

Gathered and processed marketing data for client presentations and compiled vendor and creative production information to support advisory services.

Data Collection Excel Reporting Marketing Analytics Data Compilation Research

Data Analyst

KBL, LLP

Jun 2020 - Oct 2020 (4 months)

Compiled client audit samples and performed data completeness checks for process testing in auditing and advisory engagements.

Audit Sampling Data Validation Excel Compliance Testing Data Integrity

Education

Degrees, certifications, and relevant coursework

Arizona State University

Master of Science, Business Data Analytics

2024 - 2025

Master of Science in Business Data Analytics program completed between January 2024 and May 2025 focusing on applied data analysis for business contexts.

Arizona State University

Bachelor of Arts, Interdisciplinary Studies (Business Data Analytics & Communications)

2017 - 2021

Bachelor of Arts in Interdisciplinary Studies with concentrations in Business Data Analytics and Communications, completed at the Tempe campus from September 2017 to August 2021.