Rohan Borkar

Partner with brand and marketing teams to translate campaign and communication questions into actionable quantitative and qualitative consumer insights. Lead insight delivery and optimization recommendations to support media optimisation and brand decision-making.

Acted as a strategic insights partner for FMCG and e-commerce clients, supporting end-to-end marketing decisions including innovation and renovation. Evaluated consumer need states and propositions to guide NPD/EPD and delivered brand equity and message-breakthrough insights.

Supported global and regional brand teams with concept testing and diagnostic insights across multiple markets to inform go/no-go and iteration decisions. Helped refine pre-launch concepts by identifying gaps in relevance, believability, and differentiation.

Supported skincare and beauty brands with new product development by generating quantitative product test insights on efficacy, sensory experience, and acceptance. Conducted secondary research to inform product claims and positioning, contributing to consumer-evidence-backed launches for Skinkraft and Oliva.

Assisted shopper and customer experience analysis by collecting and interpreting feedback on satisfaction, purchase drivers, and in-store behavior. Synthesized insights to identify store-level pain points and improvement opportunities to support future retail measurement and experience enhancement.

Grade: 67.52%

Completed a PGDM in Marketing at the Institute of Management Technology, Nagpur.

Grade: 80.90%

Completed a BE in Mechanical Engineering at Jai Narain College of Technology, Bhopal.