Roger Velez

Executes media and marketing operations during professional Colombian football matchdays, verifying camera positions, banks, match start, final result, and competition identification. Registers and reports operational and commercial incidents, ensuring compliance with DIMAYOR guidelines and coordination with clubs, production, and other stakeholders.

Manages FCF projects in Barranquilla and leads the development, growth, and integral operation of the Sede Deportiva, a high-performance complex with a 48-room hotel, industrial kitchen, pool, medical and technical areas, training fields, transportation, and common areas. Oversees improvement and expansion projects, preventive and corrective maintenance, contractors, purchasing, inventories, trans

Opened the United States market and developed 15 new B2B clients, achieving +15% sales in the first year and +25% revenue in Latin America. Reduced operational costs by 50% through supplier renegotiation and inventory system redesign.

Built CloudKitchens Colombia's operational system from scratch, opened the first 15 points, and supported scaling a network of over 200 points with five regional leaders. Designed per-operation KPIs and optimized contracts and service level agreements, contributing to +20% profitability, -15% costs, and +50% revenue during expansion.

Analyzed operational, maintenance, sales, and waste indicators across the restaurant network, generating management reports and improvement initiatives that supported operational and profitability decisions.

Pursuing an MBA with focus on Corporate Strategy, International Expansion, Business Analytics, and Business Intelligence.

Completed a degree in Business Administration.

Completed a course in Operations Analytics.

Completed a course in Project Management.