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Rocelyn Aguado

@rocelynaguado

Data & Technology Senior Executive turning messy data into automated dashboards for faster, smarter decisions.

What I'm looking for

I’m looking for a role where I can automate reporting with Power BI and SQL, build reliable ETL/data-warehouse workflows, and partner with stakeholders to turn messy data into actionable insights that help teams move faster.

I’m a Data & Technology professional with 5+ years in reporting and operations, focused on making data easier to understand and use. I turn messy data into clear insights that help teams move faster and make better decisions.

In my current role at Omnicom Media Group Philippines, I work closely with stakeholders and Data & Analytics teams to create and manage automations of dashboards and spreadsheets. I also maintain ETL processes using SQL to consolidate and structure data for the data warehouse.

Previously at EVOKE PLC (formerly 888 William Hill Group), I gathered and connected data from Oracle, SAP Business Object, and Snowflake Data Warehouse. I designed and maintained dashboards and spreadsheets, and partnered with stakeholders to deliver relevant information through better reporting.

Earlier in my career, I managed workforce management reporting as a Reporting Analyst, and I supported operations through customer service and credit card account management. Alongside my analytics work, I ran my own general management/owner role from 2015–2023, strengthening how I communicate, execute, and deliver accurate, actionable outputs.

Experience

Work history, roles, and key accomplishments

OP

Current

Data & Technology Senior Executive

Current

Omnicom Media Group Philippines

Jan 2024 - Present (2 years 4 months)

Create and manage dashboard and spreadsheet automations, and maintain ETL processes using SQL to consolidate and structure data warehouse information. Collaborate with stakeholders, Digital Ops, and Data & Analytics teams to deliver usable insights.

Power BI SQL ETL Data Warehousing Data Consolidation Google Cloud Platform Google Workspace Stakeholder Management

EP

Workforce Management Analyst

Evoke PLC

Jan 2023 - Jan 2024 (1 year)

Gather and consolidate data from Oracle, SAP BusinessObjects, and Snowflake to design and maintain dashboards and spreadsheets for reporting needs. Partner with stakeholders to deliver relevant workforce information and insights.

Reporting Data Visualization Dashboards Oracle Business Objects Snowflake SQL Data Consolidation Stakeholder Management Spreadsheets

HP

Customer Service Associate

HSBC Electronic Data Processing

Jan 2007 - Jan 2010 (3 years)

Managed credit card accounts and supported supervisors through day-to-day customer service operations. Provided training and used office productivity tools to support service delivery.

Customer Service MS Office Google Workspace Communication Skills Team Support Training Problem Solving Documentation

Education

Degrees, certifications, and relevant coursework

DU

De La Salle University

Bachelor of Science, Hotel, Restaurant & Institution Management

2000 - 2005

Earned a BS in Hotel, Restaurant & Institution Management from De La Salle University (2000–2005).

CB

College of Saint Benilde

Listed in the education profile, but the degree type and dates were not provided in the supplied text.

Tech stack

Software and tools used professionally

Google Cloud Platform

Gmail

Google Workspace

SQL

Make

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