Open to opportunities

Robert Octela

@robert46

Message

Digital operations and ICT leader driving automation, SOPs, and measurable efficiency gains.

United States

Message

What I'm looking for

I’m looking to lead digital transformation and ICT-enabled operations—building SOPs, automating workflows, and improving coordination with measurable efficiency gains. I thrive in fast-paced environments where digital systems directly protect revenue and service quality.

I’m a results-driven technology professional with 10+ years of experience in high-pressure operational environments, translating complex systems management expertise into ICT and digital assistance roles. I specialize in process optimization, team leadership, and digital transformation that improves how teams execute every day.

In my current role as an Independent Digital Operations Consultant, I provide interim digital and operational leadership across hospitality, corporate, and event management sectors nationwide. I’ve designed and implemented standard operating procedures for 8+ properties, coordinated back-of-house and front-of-house system integration, and managed digital ordering, inventory tracking, and vendor technology management to keep operations moving in real time.

Previously, as an Operations Director (Digital Systems Focus), I led rapid digital pivot work during COVID-19—transitioning 50+ employees to digital ordering, contactless payment, and remote coordination within 30 days while maintaining $10,000+ daily sales. I also built digital inventory tracking that reduced waste by 40% and improved supply turnover by 70%, and I’ve supported multi-unit operations up to 214 rooms using SOP design, automation, and performance metrics for sustained efficiency gains of 40–70%.

Experience

Work history, roles, and key accomplishments

Current

Independent Digital Ops Consultant

Current

Rob Octela LLC

Jan 2021 - Present (5 years 5 months)

Provided interim digital and operational leadership for hospitality, corporate, and event management, designing SOPs and automated reporting workflows for 8+ properties. Coordinated back-of-house and front-of-house systems, managed vendor technologies, and led distributed teams to improve delivery and operational efficiency.

SOP Design Process Automation Vendor Management

Operations Director (Digital Systems)

Sundowners Oceanfront Restaurant

Dec 2019 - Dec 2020 (1 year)

Led a COVID-19 digital pivot that transitioned 50+ employees to digital ordering, contactless payment, and remote coordination within 30 days. Maintained $10,000+ daily sales, reduced waste by 40% with a digital inventory system, and increased menu-driven revenue by 50%.

Crisis Digital Transformation Contactless Payment Workflows Digital Menus Process Automation Revenue Reporting

Multi-Unit Operations Manager

Cheeca Lodge Resort

Aug 2018 - Feb 2019 (6 months)

Managed digital operations across 4 outlets supporting 214 rooms, overseeing digital ordering systems, room service dispatch, and inter-department communication networks. Coordinated multi-outlet execution to keep service workflows aligned across dining and lodging operations.

Multi Unit Operations Room Service Inventory Management

Executive Operations Manager

Snappers Oceanfront Restaurant

Jan 2016 - Jan 2018 (2 years)

Managed digital staff scheduling, inventory procurement systems, and menu planning platforms as part of a leadership team that grew sales from $800,000 to over $2,000,000. Drove online ordering implementation and supported revenue growth through digital marketing integration.

Menu Planning Process Optimization Operational Reporting Team Leadership

Senior Operations Coordinator

Cheeca Lodge and Spa

Jan 2014 - Jan 2016 (2 years)

Managed digital food supply systems for a 200+ room property, administering inventory purchase and tracking processes. Supported consistent operations by applying digital coordination and documentation practices.

SOP Design Scheduling coordination Data Driven Decision Making Digital Documentation

Operations Supervisor

Islamorada Fishing Club

Jan 2010 - Jan 2014 (4 years)

Supervised kitchen staff using digital coordination tools and planned events using digital project management and catering software. Managed event preparation workflows to support reliable execution of kitchen and catering operations.

Kitchen Workflow Coordination Digital Project Management Catering Software Event Logistics Team Supervision

Lead Line Coordinator

Morada Bay

Jan 2004 - Jan 2009 (5 years)

Supervised food preparation using digital production schedules and managed PM shift operations across restaurant, room service, and banquet digital ordering systems. Ensured coordinated delivery of shift execution through structured digital workflow planning.

Production Scheduling Shift Management Restaurant Operations Room Service

Education

Degrees, certifications, and relevant coursework

Key Stone High School

GED, General Education Development (GED)

Completed a GED program at Key Stone High School.

Le Cordon Bleu

Associate's in Culinary Arts, Culinary Arts

Grade: Dean's List; Honor Roll

Earned an Associate's in Culinary Arts, with Dean's List and Honor Roll recognition. Relevant coursework covered food cost analysis, database management, inventory control systems, menu design software, and digital presentation.