Rethel Jules Gumban
@rjlgumban
Content marketing strategist and SEO writer driving data-informed, audience-first content.
What I'm looking for
I’m RJ Gumban, a digital content strategist who turns clarity into results. With a background in math education and a love for storytelling, I’ve spent the last 10 years helping brands communicate better.
In the past year, I led digital content for HIMAP’s digital marketing campaigns, increasing engagement by 65.1% in six months. At Freelance Clinical, I grew organic visibility on Google by 65.63% in just 12 weeks through focused SEO and content strategy. 📈
Previously, I wrote content for Carepatron, UNAWA, HYBrain, and Digital Resource. I developed everything from long-form blogs and thought leadership to full website copy, newsletters, and cross-platform campaigns.
I specialize in content that blends structure, voice, and strategy. Blogs, websites, newsletters, lead gen hooks—these are where I thrive. I turn messy ideas into clean, clear content that performs. I also build systems so teams can stay consistent across platforms.
Outside of work, I lift heavy things, drink a lot of coffee ☕, and explore the city for creative inspiration.
Experience
Work history, roles, and key accomplishments
Content Developer
Healthcare Information Management Association of the Philippines
Dec 2023 - Present (2 years 1 month)
Plans and runs marketing campaigns for HIMAP events and initiatives, manages social media, newsletters, and promotional materials, and prepares communications for member events to drive engagement.
Developed and implemented multi-channel content strategies, collaborated on high-quality SEO-optimized content, and used analytics to refine content performance and improve engagement.
Marketing Officer
HYBrain Development Corporation
Aug 2022 - Mar 2023 (7 months)
Strategized and executed data-driven marketing tactics to drive brand awareness, collaborated with cross-functional teams to produce campaigns, and analyzed market metrics to optimize efforts.
Education
Degrees, certifications, and relevant coursework
University of St. La Salle
Master of Education, Mathematics
2020 - 2022
Grade: 3.83
Activities and societies: Project FREE - Paglaum Scholar
Master of Education in Mathematics completed at the University of St. La Salle in 2022.
Colegio San Agustin - Bacolod
Bachelor of Secondary Education, Mathematics
2012 - 2016
Grade: 3.62
Activities and societies: Most Outstanding Student Leader Cum Laude
Bachelor of Secondary Education in Mathematics awarded with academic honors (Cum Laude).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
clippings.me/rjlgumbanSalary expectations
Social media
Job categories
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