Rethel Jules Gumban

I’m RJ Gumban, a digital content strategist who turns clarity into results. With a background in math education and a love for storytelling, I’ve spent the last 10 years helping brands communicate better.

In the past year, I led digital content for HIMAP’s digital marketing campaigns, increasing engagement by 65.1% in six months. At Freelance Clinical, I grew organic visibility on Google by 65.63% in just 12 weeks through focused SEO and content strategy. 📈

Previously, I wrote content for Carepatron, UNAWA, HYBrain, and Digital Resource. I developed everything from long-form blogs and thought leadership to full website copy, newsletters, and cross-platform campaigns.

I specialize in content that blends structure, voice, and strategy. Blogs, websites, newsletters, lead gen hooks—these are where I thrive. I turn messy ideas into clean, clear content that performs. I also build systems so teams can stay consistent across platforms.

Outside of work, I lift heavy things, drink a lot of coffee ☕, and explore the city for creative inspiration.