MJS User

At Spiralytics, I led SEO-focused content strategy, planning, reporting, and AI-enabled operations across up to 12 client accounts. I drove 2,617.9% organic traffic growth for RCBC Credit Cards and contributed to 2,129.2% growth for Triangle Tires.

I've developed keyword research, competitive analysis, topic proposals, blog audits, content updates, pitch decks, and performance reports using Google Analytics, Ahrefs, Adobe, and Looker Studio. I combine AI tools and client-specific Google Gems personas with manual research, writing, editing, SEO analysis, reporting, and quality control.

Earlier at Spiralytics, I produced approximately 500–800 pieces of SEO content annually across finance, digital currency, real estate, healthcare, legal, renewable energy, recruitment, and automotive.

At Last Word On Sports, I've progressed from freelance writer to editor and department manager, managing up to 30 writers and personally publishing 900+ articles. I build editorial playbooks, train writers and editors, follow daily wrestling news and search trends, and maintain standards from topic development through publication.