Esa Landicho
@esalandicho
Experienced SEO content writer and strategist with a psychology background.
ZimbabweWhat I'm looking for
As a dedicated SEO content writer and strategist with over 7 years of experience, I specialize in creating engaging content tailored for US and Canadian audiences. My background in Psychology, complemented by a Master’s in Guidance Counseling, allows me to understand audience behavior deeply, ensuring that my content resonates effectively. I have a proven track record of developing articles, guides, and brand-aligned content that enhances client messaging and drives engagement.
In my current role, I lead content strategy and coordination efforts, overseeing the entire content lifecycle from ideation to publication. I excel in conducting thorough keyword research, competitor analysis, and audience segmentation to craft high-performing content that not only drives organic traffic but also aligns with brand voice and audience expectations. My commitment to quality is evident in my meticulous editing and fact-checking processes, ensuring that all published materials uphold the highest standards of clarity and coherence.
Additionally, I am passionate about mentoring junior writers and editors, sharing my expertise in SEO best practices, and fostering a culture of editorial excellence. I continuously refine my strategies by leveraging analytics tools to track performance metrics, ensuring that my content remains relevant and impactful in an ever-evolving digital landscape.
Experience
Work history, roles, and key accomplishments
Content Strategist & Coordinator
Self Employed
Jan 2022 - Present (3 years 5 months)
Led content ideation and brainstorming sessions, generating innovative content ideas that align with business goals, audience interests, and market trends, ensuring a steady pipeline of engaging topics. Developed and implemented data-driven content strategies, creating and executing comprehensive content plans that maximize reach, engagement, and conversions while supporting overarching marketing
Editor
Self Employed
Jan 2020 - Present (5 years 5 months)
Oversaw the entire content lifecycle from ideation to publication, managing content planning, development, and execution, ensuring clarity, coherence, and alignment with brand voice and audience expectations. Edited and refined content for accuracy, grammar, and style, meticulously reviewing articles, reports, marketing materials, and digital copy to eliminate errors, enhance readability, and main
SEO Content Writer
Self Employed
Jan 2017 - Present (8 years 5 months)
Developed and executed data-driven content strategies, conducting thorough keyword research, competitor analysis, and audience segmentation to craft high-performing content that drives organic traffic and engagement. Created compelling, SEO-optimized content, writing, editing, and refining blog posts, website copy, landing pages, and other digital content that aligns with SEO best practices and br
Education
Degrees, certifications, and relevant coursework
MCMiriam College
Master of Arts in Guidance and Counseling, Guidance and Counseling
Completed a Master of Arts in Guidance and Counseling, gaining a deep understanding of human behavior and psychological principles. Applied this knowledge to develop content strategies that resonate with target audiences.
DLDe La Salle Lipa
Bachelor of Science in Psychology, Psychology
Obtained a Bachelor of Science in Psychology, building a strong foundation in understanding human cognition, emotion, and behavior. This background informs the creation of engaging and audience-centric content.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Skills
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