Open to opportunities

Riya Pandey

@riyapandey1

Message

Bilingual growth marketer and business developer driving cross-border B2B growth.

France

Message

What I'm looking for

I’m targeting international BD, growth, or market-expansion roles across Europe, remote-first. I want to own B2B growth from client acquisition through performance marketing and analytics, partnering cross-border to drive measurable revenue impact.

I’m a bilingual business development and growth marketing specialist with 5+ years scaling B2B operations across India, Asia, and Europe. I bring hands-on commercial execution—client acquisition, import/export logistics, paid media, and analytics—alongside strong financial and operational fluency (P&L, budgeting, SAP/QuickBooks).

Most recently, as a Growth Marketing Specialist in Paris, I built and launched a Web3 platform’s entire digital presence from zero—brand voice, visual identity, content strategy, and an editorial calendar across LinkedIn, Instagram, and Twitter. I ran multi-channel paid acquisition (Meta, Google Ads), delivering a 36% increase in qualified traffic and an 18% improvement in CTR, then built GA4 + Google Tag Manager tracking to lift ROAS by 15% through iterative optimization.

Earlier, at a B2B textile trading company, I spearheaded international expansion and grew the client base by 28% through cross-border expansion into China, Malaysia, and Vietnam. I owned the full business development lifecycle, managed end-to-end import/export logistics, and led financial operations (invoicing, bookkeeping, cash flow monitoring), while also launching the company’s first digital marketing and social media presence.

Experience

Work history, roles, and key accomplishments

Growth Marketing Specialist

Republike

Aug 2024 - Dec 2024 (4 months)

Built and launched Republike’s digital presence from zero, including brand voice, visual identity, and a content strategy across LinkedIn, Instagram, and Twitter. Ran Meta and Google Ads acquisition and set up GA4/GTM funnel analytics, driving a 36% increase in qualified traffic and a 15% ROAS lift.

Growth Marketing Brand Identity Content Strategy Social Media Management Meta Ads Google Ads GA4 Google Tag Manager Funnel Analytics ROAS Canva Campaign Analytics Partnership Development Notion Trello

International BD Consultant

SKEMA Business School

Jan 2024 - Apr 2024 (3 months)

Conducted social listening and brand analysis of French and global hair care markets to identify competitive positioning and market trends. Built a market-entry strategy and competitive intelligence report for the client’s expansion into the French market.

Social Listening Market Research Competitive Intelligence Market Entry Strategy Market Trends

Business Development & Ops Manager

S.S. Trading

Nov 2017 - Jan 2022 (4 years 2 months)

Spearheaded international B2B expansion, growing the client base by 28% and securing partnerships with major fashion brands. Owned end-to-end business development and import/export logistics across multiple Asian countries (including China, Malaysia, and Vietnam) and handled financial operations such as invoicing, tax documentation, and QuickBooks bookkeeping.

B2B Business Development Client Acquisition Relationship Management Market Research Go To Market Strategy Supply Chain Coordination Digital Marketing Social Media Invoicing Tax Documentation Bookkeeping Quickbooks

Education

Degrees, certifications, and relevant coursework

SKEMA Business School

Master of Science (MSc), International Marketing & Business Development

2022 - 2025

Activities and societies: Relevant coursework: Strategic Marketing, Strategic Brand Management, International Business Development, Competitive Intelligence, Corporate Finance, UX Design & Usability, AI & Data Analytics.

Completed an MSc in International Marketing & Business Development at SKEMA Business School in Paris, covering strategic marketing, brand management, international business development, competitive intelligence, corporate finance, UX, and AI/data analytics.

University of Mumbai

Bachelor of Commerce, Finance (Banking & Insurance)

2018 - 2021

Grade: Honors; GPA 3.8/4.0

Activities and societies: Operational Head, Student Council Committee; volunteered in education initiatives for children in rural areas; Merit Excellence award for 2 consecutive years.

Earned a Bachelor of Commerce in Finance (Banking & Insurance) with Honors, achieving a GPA of 3.8/4.0.