Rio Lewis

I’m an award-nominated digital marketer with 4+ years’ experience leading end-to-end paid media, creator partnerships, and campaign strategy across entertainment and culture-led brands. I was a Young Music Boss Best Marketer nominee (2024) for multi-platform work that consistently drives high-impact performance.

In my most recent role, I led digital campaigns across global markets and genres, executing paid media across Meta, TikTok, Snapchat, and Google with budgets of $50k+. I direct content production, coordinate influencer partnerships, and strengthen audience development through platform, social, and email activity—always leaning on reporting and data-led optimisation.

I’ve also delivered standout growth outcomes as a freelancer and promotions lead, including scaling a record label’s TikTok following from 100 to 1.7K in 3 weeks and supporting viral, chart-impacting releases through creator-led content and targeted YouTube and social ad campaigns.