Open to opportunities

Ricky Gahlyan

@rickygahlyan

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I build growth strategies, partnerships, and data-driven brand experiences.

India

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What I'm looking for

I'm looking for strategy, partnerships, consulting, or growth roles where I can turn research and data into practical recommendations, work closely with stakeholders, and contribute to measurable business outcomes.

I've led consulting, brand strategy, and growth initiatives spanning Club Carby, Trader Wembley, TAE, and independent clients. I turn market research, performance data, and customer insight into clear strategic recommendations.

For Club Carby, I led an end-to-end consulting engagement that refined brand positioning and built a 3–6 month growth roadmap, including an e-commerce expansion case and UX recommendations grounded in conversion data. At Trader Wembley, I managed stakeholder relationships across 13+ brands and events and helped drive a 25% increase in event turnout across 6+ live promotional events.

At TAE, I analysed user behaviour and conversion data across 8+ product launches, contributing to a 4.4% improvement in customer retention and 4,917+ new customers within six months. I also used A/B testing to improve conversion metrics by 10–20%.

I'm comfortable representing leadership in client-facing settings, coordinating cross-functional work, and translating complex analysis into persuasive presentations. My MSc in Management from Queen Mary University of London focused on business consulting, strategic decision-making, and marketing.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand Strategist

Current

Independent

Jan 2025 - Present (1 year 7 months)

Conducted audience and competitive research to inform creative direction, developed brand identities for clients, and presented strategic recommendations to non-specialist decision makers.

Audience Research Competitive Analysis Brand Identity Positioning Visual Identity Client Management

Business Strategy Project Lead

Club Carby

Aug 2024 - Jan 2025 (5 months)

Led an end-to-end consulting engagement for a real-world client brief, conducting market research and competitor analysis to refine brand positioning and develop a strategic growth roadmap.

Market Research Competitive Analysis Brand Positioning Roadmapping Stakeholder Management E commerce Strategy UX Recommendations

Social Media Manager & Marketing

Trader Wembley

May 2024 - Aug 2024 (3 months)

Managed stakeholder relationships across 13+ brands and events, extracted weekly insights from Instagram and Google Analytics, and drove a 25% increase in event turnout through integrated marketing strategy.

Stakeholder Management Google Analytics Content Strategy Campaign Management Audience Segmentation Influencer Collaboration

UI/UX Analyst

TAE

Oct 2021 - Jul 2022 (9 months)

Analysed user behaviour and conversion data using Google Analytics and Shopify Analytics across 8+ product launches, generating insights that improved customer retention by 4.4% and drove acquisition of 4,917+ new customers.

Google Analytics A B Testing UX Recommendations Data Insights