Open to opportunities

rick hecke

@rickhecke

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Senior copywriter and creative leader specializing in multi-channel storytelling.

United States

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What I'm looking for

I seek creative roles where I can lead multi-channel campaigns, mentor writers, and drive measurable brand growth in collaborative teams.

I am a senior copywriter and creative leader with extensive experience producing effective advertising, marketing, and branding programs for agencies and direct clients.

I have led successful campaigns across TV/video, digital/social, PR, B2B, B2C, UX, POS, events/experiential and more, consistently delivering strategic concepts and tone-of-voice that drive results.

As a manager and mentor, I have recruited and supervised copy teams, developed junior writers, conducted performance reviews, and contributed to new business wins and agency growth.

I work rapidly under tight timelines with minimal direction, have won industry awards for creative work, and bring a versatile, collaborative approach to solving client challenges.

Experience

Work history, roles, and key accomplishments

Current

Principal - Freelance/Contract

Current

Rick Hecke Creative

Aug 2024 - Present (1 year 10 months)

Delivering concepts, strategy and tone-of-voice for agency and client projects with versatile, adaptable execution and minimal direction.

Brand Strategy Copywriting Client Services Content Strategy Editing

Senior Copywriter

Trozzolo Communications Group

Jul 2022 - May 2024 (1 year 10 months)

Created concepts and content for presentation decks that won new agency business and grew client campaign initiatives; devised video, digital/social, B2B, long-form, OOH and PR creative while supervising junior writers.

Copywriting Creative Direction B2B Marketing OOH Team Leadership

Principal - Freelance/Contract

Rick Hecke Creative

Oct 2017 - Jul 2022 (4 years 9 months)

Delivered successful concepts, strategy and tone-of-voice for agencies and direct clients, executing rapid project immersion with minimal rewrites under tight timelines.

Brand Strategy Copywriting Client Relations Rapid Prototyping Project Management

Associate Creative Director

Boxing Clever Agency

May 2008 - Sep 2017 (9 years 4 months)

Produced sales-driving content across video, digital/social, B2B, long-form and OOH, growing agency client work by 33% and establishing tone-of-voice and creative standards.

Creative Leadership Copywriting Campaign Development Video Production Performance Reviews

Education

Degrees, certifications, and relevant coursework

Southern Illinois University Edwardsville

Bachelor of Science, Television and Radio Production

Bachelor of Science in Television and Radio Production with a minor in Journalism and specialization in Public Relations and Advertising Studies; coursework included theatre, music and dance/movement electives.