rick hecke
@rickhecke
Senior copywriter and creative leader specializing in multi-channel storytelling.
What I'm looking for
I am a senior copywriter and creative leader with extensive experience producing effective advertising, marketing, and branding programs for agencies and direct clients.
I have led successful campaigns across TV/video, digital/social, PR, B2B, B2C, UX, POS, events/experiential and more, consistently delivering strategic concepts and tone-of-voice that drive results.
As a manager and mentor, I have recruited and supervised copy teams, developed junior writers, conducted performance reviews, and contributed to new business wins and agency growth.
I work rapidly under tight timelines with minimal direction, have won industry awards for creative work, and bring a versatile, collaborative approach to solving client challenges.
Experience
Work history, roles, and key accomplishments
Principal - Freelance/Contract
Rick Hecke Creative
Aug 2024 - Present (1 year 2 months)
Delivering concepts, strategy and tone-of-voice for agency and client projects with versatile, adaptable execution and minimal direction.
Senior Copywriter
Trozzolo Communications Group
Jul 2022 - May 2024 (1 year 10 months)
Created concepts and content for presentation decks that won new agency business and grew client campaign initiatives; devised video, digital/social, B2B, long-form, OOH and PR creative while supervising junior writers.
Principal - Freelance/Contract
Rick Hecke Creative
Oct 2017 - Jul 2022 (4 years 9 months)
Delivered successful concepts, strategy and tone-of-voice for agencies and direct clients, executing rapid project immersion with minimal rewrites under tight timelines.
Associate Creative Director
Boxing Clever Agency
May 2008 - Sep 2017 (9 years 4 months)
Produced sales-driving content across video, digital/social, B2B, long-form and OOH, growing agency client work by 33% and establishing tone-of-voice and creative standards.
Education
Degrees, certifications, and relevant coursework
Southern Illinois University Edwardsville
Bachelor of Science, Television and Radio Production
Bachelor of Science in Television and Radio Production with a minor in Journalism and specialization in Public Relations and Advertising Studies; coursework included theatre, music and dance/movement electives.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
rickheckecreative.comPortfolio
rickheckecreative.comJob categories
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