
Rick Conceição 514Click
@rickconceio514click
I build digital audiences and brands through content, social media, SEO, and campaigns.
What I'm looking for
I've led digital content and brand-growth work at Entain Canada, building a social presence that reached 20M+ monthly views and 250,000+ followers. My data-driven content strategies increased engagement by 300%+ while supporting customer acquisition and sustained platform growth.
At Cogeco Media's The Beat 92.5, I grew a limited Facebook presence into a multi-platform ecosystem across Instagram, TikTok, X, and YouTube, generating 10M+ monthly impressions and video views. I also launched Prométour's website, blog, and social ecosystem, increasing traffic, engagement, and brand awareness by more than 300%.
I've founded and scaled entertainment publications including Goomba Stomp, Tilt Magazine, and Sound On Sight, growing them to more than 1 million monthly page views through SEO, audience development, social media, and content partnerships. I recruited and led networks of 80+ writers, editors, podcast hosts, photographers, and creators across North America and Europe.
I enjoy turning strong editorial ideas into measurable digital growth, whether that means leading creative teams, producing multimedia campaigns, building content operations, or using audience insights to improve performance.
Experience
Work history, roles, and key accomplishments
Digital Marketing Leader | Brand Growth & Content Strategy
Jun 2022 - Present (4 years 3 months)
Led digital content strategy for one of Canada's leading online sports betting and gaming brands, driving audience growth, engagement, and brand awareness.
Built and scaled the company's social media presence, generating 20M+ monthly views and growing audiences to 250,000+ followers.
Directed content and marketing campaigns around major sporting events to support engagement and customer acquisit
Managing Editor & Content Strategist
Dec 2015 - May 2023 (7 years 5 months)
Founded and scaled a global entertainment media publication, building the website, editorial infrastructure, and content strategy from the ground up.
Recruited and managed a network of 80+ writers, editors, podcast hosts, photographers, and content creators across North America and Europe.
Grew the publication to over 1 million monthly page views through SEO, audience development, social media gr
Social Media and Website Content Coordinator (The Beat 92.5)
Mar 2020 - Jun 2022 (2 years 3 months)
Developed and digital content strategies that increased audience engagement by 250%+ while driving significant growth in website traffic and brand awareness.
Built and scaled the organization's social media presence from a limited Facebook footprint to a multi-platform ecosystem across Instagram, TikTok, X, and YouTube, generating 10M+ monthly impressions and video views.
Led the creation of hig
Established Prometour's digital presence by launching the company's website, blog, and social media ecosystem, transforming its online marketing capabilities.
Created and led multi-channel content strategies that increased website traffic, social engagement, and brand awareness by more than 300%.
Produced, filmed, and edited promotional videos, travel documentaries, and branded content that gener
Managed day-to-day operations of a technology-focused educational program.
Supervised instructors, support staff, and student activities while ensuring program success.
Served as primary liaison between university administration, parents, and program stakeholders.
Directed technical operations including equipment management, software deployment, and classroom support.
Led staff training, s
Designed and delivered engaging, curriculum-aligned creative arts programming for elementary students.
Coached basketball and ultimate frisbee, promoting teamwork, sportsmanship, confidence, and physical activity.
Created a safe, inclusive, and supportive learning environment that encouraged student participation and development.
Mentored students through individualized guidance, positive reinf
Founded and scaled a leading online entertainment publication, building the website, content strategy, and digital infrastructure from the ground up.
Recruited, managed, and mentored a global network of 80+ writers, editors, podcast hosts, and content creators, establishing editorial standards and content operations across multiple markets.
Grew the publication to over 1 million monthly page vie
Coordinated after-school programming, youth development initiatives, and the community centre’s seasonal basketball program.
Led and mentored staff and volunteers, ensuring programs were safe, organized, engaging, and inclusive.
Developed programming focused on academic support, physical activity, teamwork, leadership, and essential life skills.
Built meaningful relationships with youth and fam
Recruited, trained, supervised, and mentored camp counsellors and volunteers while maintaining high standards for safety and program quality.
Planned and delivered a diverse range of recreational, educational, athletic, and cultural programming.
Managed day-to-day operations, activity schedules, special events, and field-trip logistics while ensuring compliance with health and safety requirement
Education
Degrees, certifications, and relevant coursework
CEGEP - John Abbott College
AEC, Web Technology
2015 - 2016
John Abbott College
AEC, Web Technology
2015 - 2016
Completed an AEC in Web Technology, gaining skills in web development and design.
Concordia University
Certificate , Digital Marketing - Web Applications
2011 - 2012
Dawson College
DEC, Creative Arts (Communications)
1996 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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