Richa Israni

I am a performance-driven growth marketer with over 5 years of experience managing high-budget Meta campaigns, overseeing ad spends ranging from $100K to $130K per month. My strategic approach has led to the management of over $6M in ad spend and the generation of more than $30M in tracked revenue. I excel in data analysis, particularly using Google Sheets, to track performance and inform decision-making.

In my current role as Marketing Manager at StemWave, I own and manage the Meta ads strategy for a medical device, focusing on optimizing full-funnel performance. I lead creative direction and collaborate closely with sales and creative teams to enhance messaging and drive results. My ability to build internal systems and document SOPs has significantly improved coordination and execution across teams, ultimately leading to increased bookings and revenue.

Previously, I have worked as a Media Buyer for Scale Marketing, managing Meta ad accounts for over 120 local medical businesses. My experience spans various roles, including freelance digital marketing, where I developed landing pages and lead funnels, showcasing my versatility and commitment to delivering high-quality leads and results for my clients.