Victoria Visini
@victoriavisini
Experienced marketing professional specializing in paid media and performance marketing.
What I'm looking for
I am a dedicated marketing professional with a strong background in digital and traditional marketing, particularly in paid media and performance marketing. My experience spans both agency and client-side roles, where I have developed and executed successful media strategies and high-budget paid campaigns across platforms like Meta, TikTok, Pinterest, and Snapchat. I hold an MBA in Luxury Brand Management from EAE Business School and a Bachelor's Degree in Advertising from Universidad de Palermo.
Throughout my career, I have managed social media strategies, analyzed campaign performance, and optimized content to drive engagement and effectiveness. My role as a Senior Internet Marketing Consultant at Rise Interactive allowed me to create and manage paid social media campaigns for over 30 beauty and skincare brands. I have also worked as a Social Media Manager for Xiaomi Technology, where I developed and executed social media strategies aligned with business objectives.
I am skilled in using tools like Facebook Ads Manager, Pinterest Ads, TikTok Ads Manager, and Snapchat Ads Manager. I also possess intermediate skills in Photoshop and Illustrator. My certifications include The PowerMBA in Business & Digital Marketing and a Digital Marketing Certificate from UCEMA. I am a detail-oriented, critical thinker with a strong ability to work in teams and under pressure.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Xiaomi Technology
Jul 2024 - Oct 2024 (3 months)
Developed and executed social media strategies to drive growth and engagement for Xiaomi. Managed social media accounts, ensuring consistent branding and customer interaction while analyzing performance to optimize strategies.
Senior Internet Marketing Consultant
Rise Interactive
Jun 2021 - Sep 2022 (1 year 3 months)
Created and managed paid social media campaigns for over 30 beauty and skincare brands. Developed strategic media plans and optimized content using performance data to enhance engagement and ROI.
Media & Communications Analyst
ICBC Argentina
Jun 2017 - Mar 2020 (2 years 9 months)
Developed marketing plans for online and offline campaigns, monitored budgets, and evaluated media campaigns across various platforms. Coordinated with teams to deliver impactful campaigns and secured press coverage.
Education
Degrees, certifications, and relevant coursework
EAE Business School
MBA, Luxury Brand Management
2022 - 2023
Pursued an MBA in Luxury Brand Management, focusing on the intersection of luxury branding and marketing strategies. Developed skills in managing high-end brands and understanding consumer behavior in luxury markets.
Universidad de Palermo
Bachelor Degree, Advertising
2012 - 2016
Completed a Bachelor Degree in Advertising with a specialization in Strategy. Gained comprehensive knowledge in advertising principles, campaign development, and strategic communication.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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