
Ricardo Flórez
@ricardoflrez
AI Product Engineer at Hive Financial Systems; shipped Gastify, an AI receipt app live on Colombia’s App Store.
What I'm looking for
At Hive Financial Systems, I lead CX/UX for customer-facing websites, loan application flows, and customer lifecycle experiences. I architect configurable applications that serve multiple loan portfolios and brands from one codebase, and maintain a modular design system that AI assistants use to generate on-brand themes and components.
On my personal-time project Gastify, I designed and built the Flutter client and its end-to-end UX for an AI receipt app live on the App Store in Colombia. I defined receipt extraction around strict schemas and user confirmation, and shipped Ask Gastify, a chat assistant grounded in each user’s purchase and list data.
For ZenTea, I designed and directed an LLM pipeline that turns store products into reviewable WordPress drafts, with cited sources, safety checks, and required human approval. Earlier, as CEO / Co-founder of Festa, I grew a music-tech startup into a funded business and led product, testing, and go-to-market.
Experience
Work history, roles, and key accomplishments
Founder
loveMap
Sep 2026 - Present (1 month)
Founded a personalized map-art e-commerce venture, turning a rendering prototype into a live, paying product in days using an agentic workflow. Shipped on a deterministic renderer with a validated hybrid AI pipeline behind it.
AI Engineer (Contract)
ZenTea
Aug 2026 - Present (2 months)
Designed and directed a research, writer, LLM-as-judge, and bounded-revision pipeline that turns store products into reviewable WordPress drafts. Added safeguards including prompt-injection defenses, cost caps, offline evaluation fixtures, and mandatory human approval.
Founder & Product Owner
Gastify
Jan 2026 - Present (9 months)
Founded and led the product development of an AI receipt scanning app, including defining multimodal receipt-extraction behavior and building the UX end to end. Shipped the Ask Gastify client and cleared Apple App Review with an AI consent and privacy flow.
Lead CX/UX
Hive Financial Systems
Oct 2023 - Present (3 years)
Lead the team owning all customer-facing surfaces for a US consumer-lending fintech, including websites, loan application flows, and customer lifecycle. Run a spec-driven agentic workflow with Claude Code and Codex, and architect config-driven applications.
Senior Web Application Developer
Hive Financial Systems
Sep 2019 - Oct 2023 (4 years 1 month)
Modernized web apps from .NET to modern JavaScript on front end and back end, and built a Laravel (PHP) API. Co-built the corporate site using Gatsby and headless WordPress, and developed a custom web components library.
CEO / Co-founder
Festa
Dec 2012 - Aug 2019 (6 years 8 months)
Grew a music-tech startup into a funded business, raising private capital and selling in about six countries. Built the team from scratch and led product, testing, and go-to-market across the full company lifecycle.
Frontend Web Developer
Smad IT
Jan 2013 - Dec 2014 (1 year 11 months)
Developed frontend web solutions.
Founder & Technical Head
Arkyn SAS
Jan 2011 - Dec 2013 (2 years 11 months)
Founded and led technical operations.
Education
Degrees, certifications, and relevant coursework
Institución Universitaria EAM
B.S., Systems Engineering
B.S. in Systems Engineering from Institución Universitaria EAM in Colombia.
Availability
Location
Authorized to work in
Website
ricardoflorez.meSalary expectations
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