Open to opportunities

Rhea Parmar

@rheaparmar

Message

I’m an Associate Product Manager focused on user behavior, experiments, and conversion growth.

India

Message

What I'm looking for

I’m looking for a role where I can own experiments end-to-end, partner closely with engineering and design, and use user behavior + performance metrics to improve conversion and simplify decision-making.

I have 2+ years of experience analyzing user behavior, driving experimentation, and collaborating with cross-functional teams to build high-impact features. I’m product-minded and metrics-driven, using performance insights to improve conversion rates and align teams around measurable outcomes.

In my recent roles, I associate content and product strategy with data—evaluating and integrating AI tools like ChatGPT, Claude, Gemini, Elevenlabs, and Flow AI to optimize operations and cut production bottlenecks by 30%. I use A/B testing and user journey thinking to inform decisions, from campaign execution to onboarding flow optimization.

I take ownership of projects from idea to execution, working directly with engineering and design to scope, launch, and iterate. Whether it’s prioritizing PRDs and roadmaps or managing 200+ monthly deliverables across multiple teams and regions, I focus on simplifying decision-making for the user while supporting business growth.

Experience

Work history, roles, and key accomplishments

Senior Manager, Social Media

Gateway International

Jul 2025 - Jan 2026 (6 months)

Streamlined digital content workflows with a 10+ member team, enabling faster campaign launches. Evaluated and integrated AI tools to optimize daily operations and cut production bottlenecks by 30%.

Social Media Strategy Content Operations Workflow Optimization A B Testing Experimentation Cross Functional Collaboration PRDs Performance Metrics

Associate Marketing Manager

IIFL Finance

Jun 2024 - May 2025 (11 months)

Collaborated with engineering and design to scope and launch high-impact digital assets across 9 regional fintech markets. Analyzed user behavior and performance metrics to identify growth opportunities, increasing user engagement by 25%.

User Behavior Analytics Performance Tracking ROI Measurement Experimentation Market Research Digital Asset Management Data Driven Marketing Stakeholder Management

Executive Intern, Influencer Ops

Chtrbox

Aug 2023 - Oct 2023 (2 months)

Supported influencer relations and campaign delivery by tracking performance metrics and using analysis to inform decisions. Drafted briefs and post-campaign reports to coordinate execution across multiple teams and brands.

Influencer Relations Campaign Delivery Performance Analytics Data Analysis Executive Reporting Brief Writing Post Campaign Reporting Stakeholder Management Project Coordination

Educator, Personality Development

Udayy

Oct 2022 - Mar 2023 (5 months)

Drove experimentation across onboarding flows, testing improvements that increased overall course conversion. Partnered with the team to simplify user decision-making using intuitive guides that improved learner activation.

Onboarding Experimentation User Activation Collaboration Guide Development Product Thinking Growth Marketing

Education

Degrees, certifications, and relevant coursework

IIM Rohtak

Master of Arts in Digital Marketing & Advertising, AI Product Management & Growth Marketing

2022 - 2024

Grade: CGPA: 9.10 / 10.0

Pursuing AI product management and growth marketing through a Master of Arts program in Digital Marketing & Advertising at IIM Rohtak. CGPA reported as 9.10/10.0.