Vanashri Kulkarni

I’m an Associate Product Manager in Bengaluru, and I’ve consistently turned product strategy into measurable growth. At Apna, I drove 3X lead conversion through lifecycle communication systems across Clevertap, Gupshup, Exotel, and LeadSquared—contributing 7% of daily marketplace demand.

I lead 0→1 launches with an analytics-first mindset. I directed the rollout of a Channel Partner platform (onboarding dashboards, lead attribution, and operational analytics), improving partner onboarding and conversion by 2X.

My work blends product, CRM automation, and execution rigor. I implemented LeadSquared CRM for 200+ sales agents to improve lead response time and candidate–recruiter matching efficiency, increasing lead-to-conversion by 8%, and I built a CRM recommendation engine using agent workflow insights plus college APIs to improve supply–demand matching.

Before product, I strengthened reliability and delivery through SDET work, then applied that discipline to growth. I improved testing velocity by 35% with Appium virtual mobile device infrastructure, reduced release cycle time by 40% with Jenkins CI/CD regression pipelines, and cut root-cause analysis time by 30% using Kafka-based observability; later, as a Digital Marketing Intern, I improved engagement retention by 20% and click-through conversion by 12% using Google Analytics. I’m now doubling down on data-driven PRDs, A/B testing, and cross-functional collaboration to ship outcomes that move the funnel.