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Ashwini Karikatti

@ashwinikarikatti

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Growth-focused Associate Product Manager turning user insights into measurable adoption and retention gains.

India

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What I'm looking for

I’m looking for a product role where I can own discovery-to-launch execution, run A/B tests and funnel optimization, and collaborate cross-functionally to drive activation, retention, and measurable business growth in a startup environment.

I’m a Growth focused Associate Product Manager with experience driving user activation, feature adoption, and funnel optimization in startup environments. I combine product analytics, A/B testing, and Agile execution to deliver data-driven improvements.

At AST Consulting, I owned end-to-end product lifecycle work—from discovery and PRD writing to Agile sprint execution, go-to-market launch, and post-release performance analysis. I used RICE and MoSCoW for roadmap prioritization and built activation-aligned UX flows and journey maps in Figma.

I translate user research, competitive analysis, and market validation into clear, actionable engineering specifications. I also drove a 15% uplift in product adoption within target segments through activation experiments, iterative growth cycles, and CRO-informed funnel analysis using Google Analytics.

Before product management, I strengthened my customer-first craft as a UI/UX Designer and Graphic Designer—reducing onboarding drop-offs by 15% through UX redesign and usability testing. I build systems that scale, including a cross-functional design system that cut inconsistencies and rework by 40%, improving delivery velocity.

Experience

Work history, roles, and key accomplishments

Graphic Designer

Lulu Global International

Apr 2021 - Dec 2021 (8 months)

Designed marketing creatives for product launches and retail campaigns while supporting brand growth through campaign-aligned visual strategy execution. Managed multiple design projects simultaneously while meeting deadlines and quality standards.

Marketing Creative Design Campaign Visuals Product Launch Retail Campaign Support Marketing Creative Design

Associate Product Manager and Designer

Ast Consulting

Nov 2024 - Present (1 year 4 months)

Owned end-to-end product lifecycle from discovery and PRD writing to Agile sprint execution, launch, and post-release performance analysis. Drove a 15% uplift in product adoption via data-driven A/B testing and activation experiments, and used Google Analytics to identify funnel drop-offs and improve CRO strategies.

Product Lifecycle Management Agile Scrum A B Testing User Research Funnel Analysis Google Analytics KPI Tracking

Marketing & Business Development Intern

Hashroot Technologies

Sep 2024 - Present (1 year 6 months)

Increased qualified lead volume by 12% by analyzing the lead funnel, refining ICPs, and optimizing B2B segmentation. Supported GTM by conducting market and competitive research, collaborating with marketing and sales on conversion improvements, and creating performance-aligned promotional content.

Market Research Competitive Analysis GTM Content Marketing KPI Tracking

UI/UX Designer

Insnap Technologies

Jan 2022 - Present (4 years 2 months)

Partnered with product managers to deliver UI features aligned to engagement, retention, and business growth KPIs. Reduced user onboarding drop-offs by 15% through conversion-focused UX redesign and usability testing, and built a design system that cut inconsistencies and rework by 40%.

UX Research Usability Testing Wireframing Prototyping Design Systems User Journey Mapping Figma Adobe XD