Open to opportunities

Morgan Hughes

@morganhughes

Message

Senior copywriter crafting global storytelling strategies and campaign content for major consumer brands.

United States

Message

What I'm looking for

I’m looking to own storytelling strategy end-to-end—guiding content guidelines, writing high-volume campaign copy, and leading creative execution across social and launches for consumer brands.

At Royal Caribbean International, I lead global storytelling strategy and creative direction for one of the cruise industry’s most-followed brands—shaping content guidelines that keep messaging clear and consistent.

I’ve built and scaled a brand personality channel from scratch to 72K organic followers with $0, and I deliver 60+ pieces of strategic copy weekly across global markets, including scripts, infographics, and paid social assets.

Before that, I worked with Collette Vacations on DTC and B2B campaigns—writing ads, landing pages, editorials, and TV/radio scripts, while collaborating with creative and digital teams to execute integrated content strategy and A/B testing.

Earlier, at Florida International University, I led content and design for a national media campaign, wrote 50+ news stories and press releases, and handled media relations and crisis communications to earn coverage across print, TV, and radio.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter, Social Media

Current

Royal Caribbean International

Oct 2021 - Present (4 years 10 months)

Lead global storytelling strategy for the most-followed cruise brand on social. Develop content guidelines and direct creative execution for major product launch campaigns.

Copywriting Creative Direction Project Management Content Development Social Media Management SEO A B Testing Digital Marketing Messaging Strategy Generative AI tools Consumer Insights Journalism Media Relations

Media Relations Specialist

Florida International University

Jan 2020 - Oct 2021 (1 year 9 months)

Led content and design for a national media campaign including crisis communications, media relations, and a web feature. Wrote over 50 news stories, press releases, and social media posts.

Media Relations Content Development Journalism Social Media Management Crisis Communications

Copywriter

Collette Vacations

Jun 2019 - Dec 2019 (6 months)

Developed content for DTC and B2B including ads, landing pages, editorials and TV/radio scripts. Collaborated with creative, digital, and channel teams to execute integrated content strategy.

Copywriting Content Development A B Testing Digital Marketing Messaging Strategy SEO

Metro Reporter

The Boston Globe

Jul 2018 - Dec 2018 (5 months)

Pitched and wrote features on Boston and its suburbs. Contributed research and fact-checking to investigative projects by the award-winning Spotlight Team.

Journalism Writing Research Fact Checking

Data Science Reporter

Center for Data Science @ UMass Amherst

Oct 2017 - Jun 2018 (8 months)

Translated complex data science topics for general audiences. Created engaging profiles and event coverage for the Center's website.

Journalism Writing Data Science Communication

Assignment Desk Editor

ABC6 News

May 2017 - Aug 2017 (3 months)

Managed 5 weekend story assignments per week. Wrote engaging and informational scripts and supported production using industry-standard broadcasting tools under tight deadlines.

Journalism Script Writing Production