Christine Arroyo

I’m a Creative Director and Strategic Copywriter who builds compelling brand voices and turns strategy into engaging, customer-centric content across TV, social, digital, and product. I focus on storytelling that feels human, while using data-driven insights to resonate with specific audiences.

At The Moon Unit Creative Agency, I built and expanded the agency for advertising agencies and film production companies over 8 years. I developed brand voice and content strategy for campaigns for clients like TikTok, Yellowstone, and Virgin Voyages, and I led and mentored a 60+ person creative team to deliver cohesive narratives across many projects and fast-moving deadlines.

I also bring hands-on creative direction and copywriting from my work as a Copywriter and Content Creator with Wind Up Bird Films. I’ve partnered with TV/film directors and advertising agencies to write for commercial campaigns, music videos, virtual reality, social, and feature films—creating product copy and promotional content that increased consumer interest and engagement.

Earlier in my career, I managed high-profile live events and delivered measurable results through entertainment and media roles. I served as a project lead for the 2009 Academy Awards, contributing to a 14% increased viewership, and as a News Producer at Nexstar Media Group, I helped increase weekend talk show viewership by 25% to a 2 million total viewing base.