Renato Zamagna

When they said blockchain was "just a trend," I built Latin America's first crypto-only marketing agency.

Most blockchain projects fail because technical founders can't translate their vision to the right audiences. I've watched brilliant developers build revolutionary protocols that nobody understood—their innovations buried under jargon and complexity.

That gap between innovation and adoption? That's where I live.

In 2016, I pivoted my agency to focus exclusively on blockchain when most marketers couldn't tell Bitcoin from Ethereum. Today, Agency ROE stands as Brazil's leading blockchain marketing consultancy with 17+ retained clients.

My journey spans the full spectrum of Web3:

- Transformed Ankr's messaging from "developer-to-developer" to "developer-to-everyone," growing enterprise partnerships by 20%
- Led marketing for Cardano's commercial arm (EMURGO), closing blockchain supply chain deals worth $100K+ each
- Pioneered developer relations strategies across South America for OKX, Liqi, and MBRL stablecoin
- Orchestrated Neon Labs' EVM marketing, bridging Ethereum and Solana ecosystems
- Executed marketing strategy for Taylor's ICO, reaching $10M soft cap in just 10 minutes

What sets me apart? Psychology-driven marketing that genuinely understands both technical innovation and human motivation. I don't just market blockchain—I translate complex, multi-chain value propositions into language that resonates with developers, enterprises, and consumers alike.

My unique perspective comes from being fluent in three critical languages:

- The technical language of blockchain developers
- The strategic language of enterprise decision-makers
- The cultural nuances of emerging markets (particularly Latin America)

Let's connect if you're building a decentralized future but struggling to communicate your vision effectively. Whether you need help reaching developers, enterprises, or new regional markets, I specialize in translating technical brilliance into adoption.

"In blockchain, the best technology doesn't always win—the best understood does."

Let's build bridges between your technical innovation and the audiences who need it most.