Alice Schmerling
@aliceschmerling
Growth-focused CMO driving global expansion and predictable revenue for AI and SaaS businesses.
NetherlandsWhat I'm looking for
I am a growth-focused Chief Marketing Officer with 15+ years building go-to-market strategy, analytics-driven demand engines, and global teams for SaaS, AI, and data-driven technology companies.
I have launched multiple 0→1 products and scaled existing offerings across continents—examples include an AI anti-fraud platform launched across three continents in 12 months, a B2B pipeline scaled 2.4x YoY with conversion +25%, and a B2C app whose gross profit grew +275% while users rose +126%.
I lead cross-functional teams, design product-led growth and RevOps cadences, and deliver measurable commercial impact through attribution, pricing/packaging, partner enablement, and investor-focused positioning.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
1-eSIM
Mar 2025 - Present (9 months)
Hired to define target segments and validate market fit for AI-driven eSIM technology; expanded focus to enterprise connectivity, driving +42% pipeline growth and launching AI customer support that cut response time ~60% and improved NPS by 25 pp.
Chief Marketing Officer
LANCK Telecom
Jan 2022 - Feb 2025 (3 years 1 month)
Modernized GTM to digital-first and ABM, built a predictable SaaS demand engine (pipeline 2.4x YoY) and launched an AI anti-fraud SaaS 0→1 across US, LatAm and Africa within 12 months while scaling marketing org to 32 people.
Chief Marketing Officer
BellSoft
Jan 2020 - Jan 2022 (2 years)
Launched Java distribution and devtools across US/EU/CIS, built full-funnel growth engine increasing new users +20% and organic sign-ups +35% YoY, and shifted to PLG driving ARPA +16% and shortening sales cycle by 17%.
Chief Marketing Officer
Global Digital Media Company
Jan 2019 - Jan 2020 (1 year)
Designed and executed multi-region GTM across US, LatAm, EMEA and APAC, scaled a distributed org of 63+ and introduced OKRs and RevOps playbooks to enable fast, consistent multi-region launches and double-digit growth in priority markets.
Chief Marketing Officer
ENDY
Mar 2016 - Jan 2019 (2 years 10 months)
Built marketing and strategy function from scratch, launched integrated campaigns and attribution/cohort analytics that reduced CAC 15–25% and increased ROI 20–40%, and scaled distribution channels and MAU growth.
Education
Degrees, certifications, and relevant coursework
Institute of Business and Design
Master's degree, Brand Strategy
Completed a Master's degree in Brand Strategy at the Institute of Business and Design with emphasis on branding and strategic communication.
UOUniversity of Oslo
Bachelor's degree, Sociology
Completed a Bachelor's degree in Sociology at the University of Oslo, focusing on social research and societal analysis.
NUNovosibirsk State University
Bachelor's degree, Media Linguistics
Completed a Bachelor's degree in Media Linguistics at Novosibirsk State University, concentrating on language in media contexts.
Availability
Location
NetherlandsAuthorized to work in
Job categories
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