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Renata Pena

@renatapena

Social Media Manager at CARFAX who rebuilt its organic social presence and is building a creator program.

At CARFAX, I rebuilt the organic social presence by redefining brand identity, content strategy, and platform execution. I own social strategy across platforms and write the Car Fox character scripting for social animations.

At Jellyfish, I owned social and community strategy, generating 293 opportunities and $2.5M in pipeline through organic social and community initiatives. I also launched a 1:1 peer networking program and led G2 review campaigns that secured 150+ reviews.

At POLITICO, LLC, I contributed to revenue through integrated marketing campaign content and launched POLITICO Focus’s Instagram. Earlier, at Khoros, I managed enterprise social media and community management for brands including Target and Meta.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

CARFAX

Jun 2025 - Present (1 year 3 months)

Rebuilt CARFAX's organic social presence, redefining brand identity and content strategy. Leads expansion into Spanish-language content and manages a $200K influencer program.

Social Media Strategy Content Strategy Brand Identity Content Creation Bilingual Spanish Sprout Social Analytics Reporting Influencer Marketing Team Management

Sr. Community Engagement Specialist

Jellyfish

Mar 2024 - Jun 2025 (1 year 3 months)

Owned social and community strategy, driving 460K+ impressions and $2.5M in pipeline. Launched a 1:1 peer networking program and led G2 review campaigns securing 150+ reviews.

Social Media Strategy Community Engagement Community Building LinkedIn Campaign Management Analytics Reporting Customer Success Marketing

Associate Brand Content Producer

POLITICO, LLC

Jan 2023 - Mar 2024 (1 year 2 months)

Contributed to $850K in revenue through content production for integrated marketing campaigns. Launched POLITICO Focus's Instagram and led social performance reporting.

Content Production Integrated Marketing Social Media Instagram Analytics Reporting Audience Insights

Social Media Coordinator

Khoros

Sep 2021 - Jan 2023 (1 year 4 months)

Managed enterprise social media and community management for brands including Target and Meta. Conducted social listening and led a social strategy refresh for a Fortune 50 client.

Social Media Management Community Management Social Listening Sentiment Analysis trend monitoring Strategy Client Management