Open to opportunities

Renaldo Virdiastanto

@renaldovirdiastanto

I build measurable demand generation campaigns across digital media, affiliate marketing, and large-scale brand activations.

Indonesia

Message

What I'm looking for

I'm looking to lead measurable digital and integrated marketing campaigns, combining media planning, performance optimization, affiliate partnerships, and brand activations to support business growth.

At Samsung Indonesia, I create 360° tactical and strategic campaigns that support key business priorities, including delivering hand-raiser targets at 2x the previous period.

I manage promotional materials, paid media, KOL partnerships, and product experiences such as the Glare Free launch, Hartono dealer events, Hartono x Disney collaboration, and Indonesia Game Expo activations.

Previously at JD.id, I managed Facebook Collaborative Ads that increased FMCG GMV by 2.6x and optimized category and affiliate campaigns to increase orders by 25%. At Alpha Merah Kreasi, I developed media plans that raised engagement by 15%, reduced CPA by 18%, and helped drive 20% GMV growth through affiliate partnerships.

My background spans agency, e-commerce, and consumer electronics marketing, with hands-on experience in media planning, performance optimization, analytics, reporting, and integrated campaign execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Demand Generation

Current

Samsung Indonesia

Jan 2024 - Present (2 years 8 months)

Created 360 campaigns with Marketing Head and relevant parties for tactical/strategic campaigns to answer key business priorities. Managed promotion material development, event management, and KOL management for various AV marketing campaigns.

Campaign Management Event Management KOL Management Paid Media Performance Analysis Data Analysis