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R GeyserRG
Looking for a job

R Geyser

@remon

Marketing leader blending Fortune 500 research, startup product strategy, and AI-driven growth.

South Africa
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What I'm looking for

I seek strategic marketing leadership (remote-preferred) where I can apply research-driven strategy, AI integration, and startup scaling to drive growth and product-market fit.

Marketing leader with 15 years combining Fortune 500 research rigor with startup execution. Former Research Executive at Millward Brown (Kantar) delivering marketing effectiveness studies for Unilever, GM, GSK, and Bacardi to name a few. Co-founded a marketing technology startup (Techstars Atlanta 2018), integrated AI early, and exited to Mailchimp in 2020.

I help companies build strategies rooted in customer insight, not guesswork.

Seeking: VP/Head of Marketing, Fractional CMO: remote, strategic leadership roles in crypto, AI, fintech, education, or high-growth B2B/B2C startups.

Strengths: Go-to-market strategy, brand positioning, market research, AI integration.

Experience

Work history, roles, and key accomplishments

BI

Co-Founder | Mailchimp Exit

BigTeam

Mar 2018 - Jun 2020 (2 years 3 months)

Led product strategy, UX, developer management and AI/ML integration for a SaaS crowdsourcing marketing feedback platform; contributed to customer validation and early sales and achieved acquisition by Mailchimp in 2020.

MB

Research Executive

Millward Brown

Oct 2012 - Oct 2014 (2 years)

Delivered marketing effectiveness and multi-country research for Fortune 500 clients (Unilever, Coca-Cola, Nestlé, GSK, Bacardi), turning complex data into commercially actionable insights.

Education

Degrees, certifications, and relevant coursework

University of Johannesburg logoUJ

University of Johannesburg

Doctor of Philosophy (Ph.D.), Psychology of Education

2014 - 2016

Grade: 0

Activities and societies: nA

INCOMPLETE - decided to focus on company

University of Johannesburg logoUJ

University of Johannesburg

PhD (coursework/module), Research Methodology

2012 - 2012

Completed a PhD Research Methodology module at the University of Johannesburg in 2012.

University of Johannesburg logoUJ

University of Johannesburg

Master of Education, Psychology of Education

2008 - 2011

Master of Education in Psychology of Education with focus on Existential and Positive Psychology completed from 2008 to 2011.

North-West University logoNU

North-West University

Certificate, Life and Business Coaching

2009 - 2009

Completed the Art of Professional Business and Life Coach programme in 2009.

University of Johannesburg logoUJ

University of Johannesburg

BA Honours, Counselling/Theology

2004 - 2007

Grade: Cum Laude

Bachelor of Arts Honours in Theology with a focus on Counselling, graduated cum laude between 2004 and 2007.

Tech stack

Software and tools used professionally

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R Geyser - Co-Founder | Marketing Consultant - Frenzii Creative Agency | Himalayas