Maxine Ferguson

I am a senior individual contributor who works at the intersection of product marketing, content, and customer enablement in B2B SaaS environments. I specialise in translating complex products, AI capabilities, and fragmented stakeholder input into clear positioning and adoption-focused narratives.

I've established repeatable go-to-market frameworks where none existed, designed tiered GTM models to right-size effort and implemented inside-out GTM approaches aligning Product, Client Success, and Sales before external communication. My work has reduced ad-hoc launches and increased consistency across adoption and enablement efforts.

I build reusable proof and use-case systems, write long-form case studies and partner with design to produce credible assets that support long, trust-led buying cycles. I also develop scalable editorial systems and content workflows using tools like Jira, Confluence and AI to improve quality and cross-team visibility.

I bring a calm, systems-oriented, insight-led approach suited to remote, async-first teams, and I am known for influencing strategy without formal ownership while creating centralised content hubs that reduce friction and compound impact over time.