Desirée User
@desireuser
Senior Content & UX writer crafting user-centered, accessible product content that improves conversion and clarity.
CanadaWhat I'm looking for
I am a senior content and UX writer with over nine years' experience delivering user-centered, accessible content for public and private sector digital products. I plan, write, edit and test interface language, microcopy, help content and product naming while aligning content strategy with product roadmaps.
I've led content strategy and UX writing at organizations including Getty Images, RBC/Ventures (Ampli), Metrolinx and the City of Toronto, driving measurable outcomes such as 200,000+ member conversions for Ampli and improved web traffic and consistency across civic services.
I collaborate closely with product designers, researchers, engineers and stakeholders in sprint environments, advocate for accessibility and WCAG standards, and use data from user testing, analytics and localization to iterate copy that supports global markets.
Experience
Work history, roles, and key accomplishments
GIWrite and optimize user-facing copy across multiple journeys including onboarding, error states, subscription flows and in-app assistance; led product naming and aligned content strategy with global translation and accessibility standards.
RBDeveloped and managed content strategy and interface copy for RBC Ventures' flagship product and Ampli/Avion Rewards, contributing to 200,000+ member conversions while ensuring WCAG 2.0 accessibility and secure messaging standards.
Senior UX Writer
Metrolinx
Jan 2022 - Feb 2022 (1 month)
Audited and rewrote desktop and mobile flows for On the Go Alerts, improving UX copy, accessibility (alt tags, navigation) and creating tone of voice guidelines to ensure consistency across products.
RBWrote consumer-facing content across fintech ventures, curated tone of voice and ensured content met legal, privacy and accessibility requirements while collaborating with product, design and engineering teams.
CTSenior Web Content Writer
City of Toronto
May 2017 - Mar 2018 (10 months)
Authored accessible, citizen-centric web content and templates for multiple City services, developed web content strategy and taxonomy, and led user testing and SEO efforts to improve online consistency and usability.
CICreated user-focused digital content for CRM-driven mobile apps, marketing and web listings, developed style and taxonomy resources, and used analytics to exceed monthly traffic goals.
Communications Specialist
Students for Barrier-free Access
Apr 2010 - May 2013 (3 years 1 month)
Produced accessibility-centric web and social content, designed digital campaigns aligned with WCAG 2.0 AA, and used analytics to drive outreach within the University of Toronto and Toronto accessibility community.
UTWriter & Editor
University of Toronto
Sep 2011 - Apr 2012 (7 months)
Wrote and published student- and accessibility-focused blog content to an audience of 40,000+, applied SEO and analytics to grow traffic, and developed style resources for student writers.
Education
Degrees, certifications, and relevant coursework
UTUniversity of Toronto
Bachelor of Arts, English Literature
Specialized Honours Bachelor of Arts in English Literature with minors in History and French Cultural Studies, completed in 2012.
Availability
Location
CanadaAuthorized to work in
Job categories
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