Regina Achu

I’m a Results-driven Marketing Campaigns & Funnels Lead with 6+ years of experience building high-performing, multi-channel marketing engines within SaaS and technology environments. I drive pipeline growth, increase conversion rates, and optimize customer journeys using marketing automation, A/B testing, and data-driven decision-making. I specialize in the Salesforce ecosystem (Pardot, Marketing Cloud) and funnel optimization that aligns marketing with sales to improve revenue attribution, reduce CAC, and scale demand generation.

I also leverage AI-powered experimentation and predictive analytics to maximize ROI and accelerate business growth. Across my roles, I’ve orchestrated nurture and webinar funnels, implemented lead scoring and lifecycle improvements, and built dashboards to track CAC, LTV, and funnel velocity. I bring strong stakeholder management, performance reporting, budget management, and GDPR/data privacy awareness, with a clear focus on continuous optimization and execution excellence.