Rebecca Kennedy

I’m an SEO & content growth professional with 9 years’ experience across journalism, publishing, and digital marketing. I create, optimise, and publish high-quality web content that’s built for search intent, visibility, and business outcomes.

In my current role, I research and identify high-value keyword opportunities, then write, edit, and publish SEO-optimised blog content aligned to company SEO objectives and performance targets. I apply on-page SEO best practices (keyword placement, metadata optimisation, internal linking, and content structuring) and use Google Search Console to monitor rankings, clicks, and growth opportunities—adapting quickly to algorithm updates and shifting keyword trends.

Previously, I worked with Zendesk (via HireTalent) as a Global Publisher and Editorial Assistant, producing and coding/staging content for global websites in WordPress. I collaborated with international marketing teams to manage content calendars, and I translated and tailored publishing across U.S., European, and Japanese sites while maintaining consistency, accessibility, and SEO compliance.

Before that, I built strong editorial fundamentals as a Culture & Entertainment Editor at Sligo Now Magazine, and I led PR & marketing communications for The Model, Sligo—managing social media/blog content and writing press releases and campaign copy for events and exhibitions. I also completed a Diploma in Full Stack Software Development (HTML, CSS, JavaScript, Python), which strengthens how I think about digital publishing and quality.