Open to opportunities

Dylan Frawley

@dylanfrawley

Message

I create SEO-focused content and optimise e-commerce data for stronger digital visibility.

Ireland

Message

At Rexel, I created SEO website copy and company news articles in WordPress while optimising supplier product data and visual assets across an 800-item e-commerce catalogue.

I've also built social content strategies at Rugged Reign, conducted SEMrush keyword research and SEO audits, and wrote and published 30 local news articles for I Love Limerick. My international experience across Ireland, the United States, and Canada combines web content management, digital writing, SEO, and day-to-day digital operations.

Experience

Work history, roles, and key accomplishments

Product Data & Marketing Assistant

Rexel

Jul 2024 - Sep 2025 (1 year 2 months)

• Created SEO website copy and company news articles using WordPress, alongside designing digital brand assets for company events.
• Optimised supplier product data and visual assets across an 800-item e-commerce catalogue using Excel and OneDrive.

Web Content Management Digital Content Writing Excel SEMrush SEO WordPress

Social Media Intern

Rugged Reign

Mar 2024 - Jun 2024 (3 months)

• Developed and executed a 3-month social media content strategy with daily posts across key digital channels to boost brand awareness and audience engagement.
• SEMrush keyword research and targeted SEO audits on blog posts, optimizing content to drive organic search visibility and website traffic.

Digital Content Writing SEO

SEO Content Intern

Business Connect L3C

Aug 2023 - Dec 2023 (4 months)

• Conducted keyword research and competitor analysis using SEMrush to draft SEO-focused web articles and email newsletters.
• Assisted in planning and executing an Instagram campaign to support community engagement and brand visibility.

Digital Content Writing SEMrush SEO

Web Content Intern

I Love Limerick

Feb 2021 - Aug 2021 (6 months)

• Wrote, edited, and published 30 local news articles directly on WordPress, adhering to strict editorial standards.
• Managed daily social media scheduling and community interaction across key digital channels.

Web Content Management Digital Content Writing WordPress