Rebecca Hudson

Established Agile-Leads to work independently in the region, advising executive leaders on enterprise transformation, operating models, programme governance, process improvement and delivery capability.

Worked with the MD and Heads of CX, IT, Delivery and Strategy to re-engineer delivery operations, governance and cross-functional workflows. Led digital transformation discovery for a Tier 1 real estate developer and provided senior oversight for Dubai International Financial Center.

Led regional executive delivery leadership spanning the UAE, Saudi Arabia and collaboration with Singapore and distributed delivery teams across Asia and Europe. Oversaw delivery directors and project/product managers, scaled the delivery team from one to seven, and exceeded the Dubai Delivery team's $2.5m recurring-revenue target in 2021.

Supported the rollout for the scaled agile framework (SAFe), working with leadership regarding team resistance and adoption issues, utilising ADKAR change management model. Reconfigured SaaS delivery teams serving HSBC and Royal Bank of Scotland across the UK, Chile and India to improve resourcing and reduce contractor overheads.

Developed a strategy and feasibility assessment for a Digital Village Innovation Hub and internal product-development capability, presenting findings to KPMG Lower Gulf Board and senior leaders. Worked with Abu Dhabi Global Market (ADGM) and Etihad Airways on innovation accelerator programmes.

Redesigned delivery operations and scaled Project/Product Managers from four to eight. Aligned onshore and India-based engineering teams and introduced Agile delivery within fixed-price contractual and governance constraints.

Recruited to improve delivery quality, operational performance, commercial control and client confidence across major retained and project accounts. Oversaw delivery across major accounts including Wesleyan, Barclays, BMW, MINI, Sainsbury's, 3M, Vision Express, Coats and Clyde & Co, and supported OLIVER projects for AXA, The AA and Unilever.

Led cross-functional teams delivering emerging technologies, including an early IBM Watson AI integration for NBC Universal in 2016, AR retail experiences for MAC Cosmetics and immersive WebGL solutions for the SyFy Channel. Managed clients and delivery teams across the USA, Brazil, Poland, Italy, France, Norway, Australia and the UK.

Selected engagements across emerging technology, digital product delivery, data and international campaign programmes.

Led innovative award winning digital experiences for Honda Type-R and Land Rover; the Honda dual-narrative interactive film received major international creative-industry awards and achieved more than three minutes' average interaction time.

Delivered major award winning O2 digital campaigns, including the Lady Gaga campaign, coordinating the London and Los Angeles production teams.

Delivered integrated BI dashboards with bespoke campaign and sentiment-tracking tools for EE as part of a first-of-its-kind data hub, following the launch of the UK's first 4G network.

Delivered festive interactive digital experience and first-of-its-kind live 'Shop the Runway' activity for London Fashion Week.

Delivered digital microsites for global marketing.

Completed Agile in HR certification from ICAgile in 2024.

Completed Leadership Principles program at Harvard Business School in 2021.

BA (Hons) in Business, Finance & Marketing from the University of Bradford.

Completed Emotional Intelligence certification from ILM in 2021.

Master's degree from Goldsmiths, University of London.

Completed Coaching Agile Transformations certification from ICAgile in 2021.

Certified SAFe 4.6 Agilist in 2019.

Certified Scrum Master in 2016.