Shwetha Bertilla
@shwethabertilla
UX/UI designer creating intuitive, AI-first experiences that drive product impact.
What I'm looking for
I am a UX/UI designer focused on intuitive, AI-first experiences that feel intelligent, effortless, and human.
With 3+ years designing SaaS, enterprise, B2C and B2B products, I’ve led discovery and taken multiple projects from 0 to 1, producing reusable components and reducing design-to-development friction.
My work includes extending enterprise design systems, prototyping complex flows, and running field research and usability testing that improved task completion, clarity scores, and usability metrics across products.
I collaborate closely with product, engineering, content, and stakeholders to align user journeys with conversion and operational goals, while designing accessible, scalable systems and measurable outcomes.
Experience
Work history, roles, and key accomplishments
UX/UI Designer
GRO
Sep 2025 - Present (3 months)
Led UX/UI design for 5+ B2C and local B2B marketing and service sites from discovery to WordPress launch, reducing design-to-development questions and design time by ~30%. Collaborated with cross-functional teams on 4+ concurrent interfaces to align user journeys with conversion goals, cutting iteration cycles ~10%.
UX/UI Designer
Nine13 Logistics
Sep 2025 - Present (3 months)
Led discovery for a 0-to-1 internal routing and reporting tool, mapping core delivery workflows and tasks for 20+ staff and volunteers to target 20–25% reductions in planning time and missed deliveries. Conducted field visits and stakeholder sessions to produce journey maps and service blueprints.
UX Designer
Indiana University
Jan 2025 - Present (11 months)
Led UX for an AI-powered caregiver support assistant, creating user flows and language-model-driven screen states that improved task clarity scores ~30% across two usability rounds. Designed conversational and adaptive interfaces for clinical and emotional use cases.
CX & UX Design Intern
Pearson VUE
Jun 2025 - Aug 2025 (2 months)
Extended the TOPAZ enterprise design system with 10+ accessible reusable components and documentation; prototyped 15+ exam scheduling flows that reduced support questions ~15% and captured 30+ edge cases to ensure implementation-readiness.
Designed 50+ wireframes and high-fidelity screens for banking, aerospace dashboards, internal portals and B2B SaaS workflows; organized usability sessions and reviews that improved task completion ~20% and reduced project turnaround ~15%.
UX/UI Design Intern
Ricoz Principle
Jun 2022 - Sep 2022 (3 months)
Designed finance and D2C marketing sites end-to-end, producing 30+ responsive wireframes and high-fidelity UI leading to 5 site launches and reusable templates for future 0-to-1 projects.
UX/UI Design Intern
Thinkroman
Oct 2021 - Mar 2022 (5 months)
Evaluated feedback from doctors and patients to prioritize portal features and produced low/high-fidelity flows, improving portal usability ~30% and early patient engagement ~20%.
Education
Degrees, certifications, and relevant coursework
Indiana University, Indianapolis
Master of Science, Human-Computer Interaction
2024 - 2026
M.S. in Human-Computer Interaction program undertaken at Indiana University, Indianapolis from Aug 2024 to May 2026 focusing on HCI methods, field research, and design for logistics and caregiving tools.
St. Joseph’s College of Engineering, Chennai
Bachelor of Engineering, Electronics & Communication
2018 - 2022
Bachelor of Engineering in Electronics & Communication completed at St. Joseph’s College of Engineering, Chennai from Aug 2018 to May 2022.
Availability
Location
Authorized to work in
Website
shwethabertilla.comJob categories
Skills
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