Michael Hawkins
@michaelhawkins
Senior Product Designer specializing in B2B SaaS, AI-assisted workflows, and scalable design systems.
United StatesWhat I'm looking for
I’m a Senior Product Designer with 15+ years leading end-to-end design for complex B2B SaaS, global workflow platforms, AI-assisted experiences, and design systems at scale. I focus on turning ambiguous problems into clear product direction through research, prototyping, and strong UX/UI craft.
I partner with product and engineering teams to influence product strategy—using mixed research methods and AI-generated prototypes to test real workflows. I’ve delivered 10x faster AI-assisted review workflows through human-in-the-loop investigation, evidence review, and model explainability.
My work consistently reduces friction and improves outcomes for high-scale users and administrators. I’ve driven 65% friction reduction in onboarding for a global certification portal, reduced administrator time on task by 50% across enterprise skilling assets and marketplace transactions, and supported 300% growth through remote testing check-in and proctoring experiences.
I’m especially energized by trust and safety experiences—translating model probability scores into risk indicators and evidence workflows, while designing for accessibility (WCAG) and scalable implementation with reusable patterns.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Pearson VUE
Apr 2019 - Mar 2026 (6 years 11 months)
Led product design for AI-assisted review operations, candidate onboarding, remote proctoring, identity verification, and shared design systems, enabling 10x faster AI-assisted review workflows via human-in-the-loop evidence and model explainability. Delivered 65% friction reduction for the Global Certification Portal and reduced check-in roadmap timelines from 24 months to 6 months, improving che
Senior UX/UI Analyst
Pearson VUE
May 2014 - Apr 2019 (4 years 11 months)
Owned key parts of Pearson VUE’s digital ecosystem, including the original remote proctoring check-in experience and shared brand standards across 50+ enterprise applications. Improved experience consistency and clarity for 10+ high-traffic B2B and B2C portal applications and supported 300% user volume growth over 5+ years of stewardship.
Senior UX/UI Analyst
Pearson Credential Manager
Mar 2013 - May 2014 (1 year 2 months)
Introduced UX practices in an engineering-led organization by establishing reusable workflow patterns and clearer interface design for administrators, sponsors, and enterprise partners. Translated detailed business requirements into improved admin and partner workflows for enterprise tools.
Creative Director - UX
BrandSpring Solutions
Mar 2011 - Mar 2013 (2 years)
Led a 4-person design team delivering high-fidelity prototypes, workflows, and web experiences for enterprise clients and internal initiatives. Served as internal lead across interactive design, information architecture, visual design, user experience, and digital strategy to grow inbound lead engagement.
Creative Director - UX/Product
Knowledge Adventure
Mar 2008 - Mar 2011 (3 years)
Led product and marketing initiatives that increased platform download rates by 68% and subscription revenue by 400%. Built scalable design practices by hiring, managing, and mentoring designers to improve quality and output across educational software products.
Education
Degrees, certifications, and relevant coursework
Minneapolis Technical College
Associate of Applied Science (A.A.S.), Graphic Design & Visual Communication
Earned an A.A.S. in Graphic Design & Visual Communication from Minneapolis Technical College.
Availability
Location
United StatesAuthorized to work in
Website
mhportfolio.comPortfolio
mhportfolio.comJob categories
Skills
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