Sharayu Dahale

For a Toronto cosmetic dental practice, serving as its one-person marketing team across content, lead generation, sales and conversion. Grew leads 2.5–3x and helped one service generate nearly $2M in 10 months. I also replaced scattered, manual workflows with clear processes and automation—helping the team follow up faster, reduce missed opportunities and use their time more effectively.

Freelance consultant — mid-move from the UK back to India. I ran a full audit — perception, competitors, digital presence — and built the rebranding strategy from it: brand voice, visual identity, website direction, social.
Also mapped a launch roadmap — storytelling themes, influencer plan, content calendar, creative briefs.

Joined Arré to lead marketing content for its new audio social app, then expanded into growth marketing across social, push notifications, influencer collaborations and events. Our work drove 8,000+ organic downloads in 90 days, while I managed a team of six. The role showed me I wanted to master both creative and strategy—leading me to pursue my master’s in the UK.

I joined as a content writer for entertainment blogs, but I was early in my career and deliberately trying to find where I thrived. I kept asking for more and that's how I ended up assisting the director on producing celebrity chat shows: shaping the questions, planning the flow, running how each episode came together. The two shows have pulled 14M+ views on YouTube.

My first full-time role. I worked across the content spectrum: SEO blogs, social media, Google Ads, press releases, whitepapers, newsletters, emails and websites. Wanting to learn beyond writing, I volunteered to manage a US fintech account—turning briefs into team requirements, managing delivery and keeping projects on track. It was my first step from contributing to leading.

Wrote brand copy and social content across a handful of brands, then started working with the account managers on influencer campaigns — helping pick the right influencers, shape the messaging, and get campaigns out the door. It's where I first saw how a campaign comes together from strategy to execution, not just the writing.

Wrote blogs for fashion and lifestyle brands, focused on sounding like something people actually wanted to read. Picked up SEO along the way — enough that a lot of what I wrote ranked well, which taught me good writing and search visibility aren't opposites.
Also wrote a lot of product descriptions. Sounds small, but it's where I learned to sell in a sentence.