Wai Kin Kwok

I’m a Strategy & Operations professional with 7+ years across retail transformation, corporate strategy, FP&A, and commercial due diligence. I specialize in C-suite reporting, cross-functional program delivery, and data-backed performance improvement.

In my current Transformation Projects Manager role at DFI Retail Group — Wellcome (320+ stores), I’ve delivered a 10–15% sales uplift/store by leading an HK$80M+ remodel program across 29 stores/3 formats, owning scoping, delivery, and CEO reporting. I’m also targeting HK$140M labor saving through initiatives spanning ESL rollout, self-checkout utilization, range rationalization, ordering automation, and store digitization.

I bring practical analytics that decisions can act on: I built dashboards and analysis packs across shrinkage, store/category performance, and staffing trends to support Commercial and Operations. I also deliver investor-grade research and measurable GTM outcomes from consulting and strategy work.

As a Freelance Strategy & Operations Consultant, I supported US$52M Series A work for KPay with market sizing, competitor benchmarking, cohort analytics, and merchant interviews—while driving a 25% merchant acquisition uplift and a 30% reduction in onboarding time through SOP redesign. Earlier, I progressed through a fast-track FP&A and corporate strategy program at DFI Retail Group, securing a Senior Analyst offer, and contributed at Deloitte on market sizing, revenue quality, operating model, and GTM strategy for PE/IB and corporates.