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Jarred Hoelle

@jarredhoelle

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Experienced brand designer focused on impactful visual storytelling.

United States

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What I'm looking for

I am looking for a role that allows me to blend creativity with strategic thinking, fostering a collaborative environment where I can contribute to impactful design projects.

I am a passionate brand designer who believes that design should not only be visually appealing but also functional. With a strong background in rebranding and web design, I have successfully collaborated with notable brands such as Spartan, Nexstride, and Animal Planet, with my work being featured on the Discovery Channel and by major sports franchises. My approach combines creative innovation with problem-solving, ensuring that my designs resonate with audiences while effectively meeting business goals.

Throughout my career, I have led significant projects that have driven growth and engagement. At Panzura, I spearheaded a comprehensive visual rebrand that contributed to a remarkable 200% growth in annual recurring revenue. My experience includes managing full-scale rebrands, creating engaging product designs, and developing marketing strategies that have attracted substantial new clients. I thrive in collaborative environments, working closely with cross-functional teams to align visual strategies with overarching business objectives.

Experience

Work history, roles, and key accomplishments

Senior Brand Designer

Panzura

Jan 2021 - Present (4 years 5 months)

Designed and implemented brand identity systems, UI/UX, and motion graphics across marketing, product, and digital platforms. Created high-impact assets for sales enablement, product storytelling, and digital marketing campaigns.

Brand Identity System UI UX Motion Graphics Marketing Digital Marketing Sales Enablement Figma Adobe Creative Suite

Senior Visual Designer

EDGY, Inc.

Jan 2019 - Present (6 years 5 months)

Developed and executed marketing design strategies, digital experiences, and motion content to drive engagement and conversion. Created landing pages, social content, and sales presentations that supported growth marketing and demand generation initiatives.

Marketing Design Digital Experience Landing Pages Sales Presentations Growth Marketing Demand Generation

Brand Designer

Lou Hammond Group

Jan 2015 - Present (10 years 5 months)

Designed and managed brand identity development, integrated marketing campaigns, and print and digital collateral for clients. Produced event branding, experiential marketing materials, and merchandise designs to enhance brand presence.

Brand Identity Design Integrated Marketing Marketing Collateral Branded Merchandise Design Web Design

Education

Degrees, certifications, and relevant coursework

Winthrop University

Bachelor of Arts, Graphic Design

Studied Graphic Design at Winthrop University, focusing on visual communication principles and design practices. Gained expertise in various design software and techniques.